Copy Lead

Posted 13 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
149K-175K Annually
Senior level
Fintech • Cryptocurrency
Robinhood's mission is to democratize finance for all.
The Role
Lead copy strategy and craft across product launches, brand campaigns, and channels. Develop and scale brand voice, write headlines and taglines, manage and mentor copywriters, and collaborate with designers, strategists, and cross-functional partners to deliver on-brand, strategic creative work.
Summary Generated by Built In
Join us in building the future of finance.

Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading.

About the team + role

We are building an elite team, applying frontier technologies to the world’s biggest financial problems. We’re looking for bold thinkers. Sharp problem-solvers. Builders who are wired to make an impact. Robinhood isn’t a place for complacency, it’s where ambitious people do the best work of their careers. We’re a high-performing, fast-moving team with ethics at the center of everything we do. Expectations are high, and so are the rewards. 

Our Creative Team is a collaborative group of writers, designers, motion designers and producers dedicated to building trust and driving action through clear, engaging, and on-brand storytelling. As part of the larger Creative organization, we partner closely with Marketing, Performance, Social, Comms, and Product to bring Robinhood’s mission to life across every touchpoint.

We're looking for an Associate Creative Director, Copy to help shape and evolve Robinhood's voice across campaigns, brand moments, new products, and everything in between. This is a role for someone who leads through craft, comfortably identifying and defining copy direction,  naming products and perfecting a single line of copy. You'll work alongside designers, strategists, and producers to build work that's sharp, distinctly Robinhood, and built to move people.

This role is based in New York, NY with in-person attendance expected at least 3 days per week.

At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our office experience is intentional, energizing, and designed to fully support high-performing teams.

What you’ll do
  • Identify, define and optimize strategic copy frameworks across product launches, brand initiatives, and events
  • Develop Robinhood's brand voice across channels: broadcast, audio, digital, social, print, and beyond
  • Drive consistency of voice across products and our brand
  • Write taglines, product headlines, and brand messaging that is clear, witty, and unmistakably on-brand
  • Collaborate with designers, motion designers, producers, and strategists to build coordinated, cross-channel work
  • Functionally lead and develop a team of copywriters
  • Partner with Content and Strategy teams to ensure copy is both on-brand and strategically grounded
  • Present work clearly and confidently to cross-functional partners and stakeholders
  • Find opportunities to push the brand's voice forward — balancing consistency with fresh creative thinking
What you bring
  • 7+ years of professional copywriting experience, with a strong consumer-facing background (agency experience required)
  • A portfolio demonstrating conceptual range and copy craft across product development, brand identity, and digital and broadcast channels; campaign writing is preferred
  • The ability to take complex, technical subject matter and make it feel simple, human, and compelling
  • A genuine flair for brevity and wit — you know when one word beats ten
  • Proven ability to lead creative work and influence without authority, giving clear, thoughtful feedback in fast-paced environments
  • Deep understanding of what makes a brand voice distinct, and the discipline to serve it over your own instincts
  • Experience building & scaling frameworks to drive consistency
  • Experience working both in-house and at creative studios
What we offer
  • Challenging, high-impact work to grow your career.
  • Performance-driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching.
  • Best-in-class benefits to fuel your work, including 100% paid health insurance for employees with 90% coverage for dependents.
  • Lifestyle wallet — a highly flexible benefits spending account for wellness, learning, and more.
  • Employer-paid life & disability insurance, fertility benefits, and mental health benefits.
  • Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
  • Exceptional office experience with catered meals, events, and comfortable workspaces.

In addition to the base pay range listed below, this role is also eligible for bonus opportunities + equity + benefits.

Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected base pay range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. For other locations not listed, compensation can be discussed with your recruiter during the interview process.

Base Pay Range:

Zone 1 (Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC)
$149,000$175,000 USD
Zone 2 (Denver, CO; Westlake, TX; Chicago, IL)
$131,000$154,000 USD
Zone 3 (Lake Mary, FL; Clearwater, FL; Gainesville, FL)
$116,000$137,000 USD

Click here to learn more about our Total Rewards, which vary by region and entity.

If our mission energizes you and you’re ready to build the future of finance, we look forward to seeing your application.

Robinhood provides equal opportunity for all applicants, offers reasonable accommodations upon request, and complies with applicable equal employment and privacy laws. Inclusion is built into how we hire and work—welcoming different backgrounds, perspectives, and experiences so everyone can do their best. Please review the Privacy Policy for your country of application.

Skills Required

  • 7+ years of professional copywriting experience
  • Agency experience
  • Strong consumer-facing background
  • Portfolio demonstrating conceptual range and copy craft across product, brand, digital, and broadcast channels
  • Campaign writing experience
  • Ability to simplify complex, technical subject matter into clear, human, compelling copy
  • Genuine flair for brevity and wit
  • Proven ability to lead creative work and influence without authority, giving clear, thoughtful feedback
  • Experience building and scaling frameworks to drive consistency of brand voice
  • Experience working both in-house and at creative studios
  • Based in New York, NY with in-person attendance expected at least 3 days per week

Robinhood Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Robinhood and has not been reviewed or approved by Robinhood.

  • Healthcare Strength Company materials emphasize best-in-class medical, dental, and vision coverage alongside mental-health support and life/disability insurance. Feedback suggests employer-paid coverage levels are strong for employees and solid for dependents.
  • Parental & Family Support Paid parental leave and fertility benefits are consistently highlighted, with leave lengths described as generous for the industry. Feedback suggests these family-forming supports compare favorably to many fintech peers.
  • Wellbeing & Lifestyle Benefits A flexible lifestyle wallet, commuter support, and rich office perks (catered meals, snacks, events) are prominently featured. Feedback suggests these everyday perks enhance the overall value of the package.

Robinhood Insights

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The Company
HQ: Menlo Park, CA
Year Founded: 2013

What We Do

Robinhood Markets, Inc. (NASDAQ: HOOD) transformed financial services by introducing commission-free stock trading and democratizing access to the markets for millions of investors. Today, Robinhood, through its subsidiaries, lets you trade stocks, options, futures (which includes event contracts), and crypto, invest for retirement, earn with Robinhood Gold, and access an expert-managed portfolio with Robinhood Strategies. Headquartered in Menlo Park, California, Robinhood puts customers in the driver’s seat, delivering unprecedented value and products intentionally designed for a new generation of investors. Additional information about Robinhood can be found at www.robinhood.com.

Why Work With Us

At Robinhood, we are building an elite team, applying frontier technologies to the world’s biggest financial problems. Every role can make a real impact. We’re a team of builders, doers, and bold thinkers who thrive in a high-performance environment and take pride in raising the bar for ourselves and the millions of customers we serve.

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