Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
The Creative Director is responsible for writing headlines and localising copy for our Technology clients marketing communications, which includes web, in-store, direct mail and other materials. This involves supervising (and reworking) the adaptation of copy originally written in U.S. English, for other markets.
Note that: This role requires coming to our office located in Beşiktaş-İstanbul from time to time in a year.
Key Responsibilities:- Write, review, and empower campaigns for the clients brand and products.
- Maintain the brand tone of voice in your language. The tone should be consistent, regardless of media format.
- Ensure all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product point.
- Guide and maintain the quality of the translated long copy, wherever it appears.
- Review, rewrite and approve all translated marketing copy from our translation partners.
- Work with a team of copywriters, editors and translators and take full responsibility for the quality and accuracy of their work.
- Oversee TV, print and digital advertising created by our advertising agency and help steer the team in decisions made on behalf of the client. This includes providing feedback on casting, script development and final executions.
Requirements:
- Creative thinker with solid copywriting skills.
- A minimum of 8 years experience in the advertising agency world:
- Gained in the best creative agencies in the market (not necessarily the biggest or most successful)
- Working as a copywriter and then copy-based Creative Director for a good number of years
- Worked on international and local brands.
- Fluent oral and written Turkish and English. Understands language subtleties (especially when it comes to adapting headlines).
- Conceptual creative who can come up with big ideas (when needed), but also focused on smallest details. Like punctuation.
- Obsessed with excellent writing that is thoughtful, meaningful, provocative at times, clear and inspiring.
- Teamwork – easy to get along with – be able to work with Editors and a team of creative.
- In-country based / native speaker (in the market language).
- Tech-savvy / used Mac before (or willing to learn).
- Good knowledge of technology products on the market.
- Must be able to travel as required, sometimes several weeks at a time.
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WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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What We Do
Born to make the best work, brilliantly. We combine craft insight and technology to bring your creative work to life. Hogarth was founded 15 years ago and has grown from a start-up to over 6000 people, across 35 cities worldwide and is now part of the WPP family. Our rapid growth continues to drive us forward making Hogarth an exciting place to work and a great place to achieve your career ambitions.
