Copy of COMMUNITY RELATIONS DIRECTOR

Description

POSITION: Community Relations Director

REPORTS TO: Executive Director/House Manager

JOB SUMMARY: The Community Relations Director role is responsible for driving occupancy through strategic marketing initiatives and cultivating strong relationships with potential residents and their families while promoting the company and Brand.

DUTIES:

The Community Relations Director position will be responsible for the below job duties including but not limited to:

• Develop and maintain brand standards and guidelines for Frontida Assisted Living, Frontida Management Group and their respective clients.
• Develop and implement comprehensive sales strategies to attract potential residents to our assisted living community.
• Conduct market research to identify target demographics and assess competitor offerings.
• Assist in developing compelling marketing materials, including brochures, advertisements, and digital content, to effectively communicate the benefits of our facility.
• Build and maintain relationships with referral sources, such as healthcare professionals, social workers, and community organizations, to generate leads.
• Coordinate and participate in community events, workshops, and seminars to raise awareness of our assisted living community and establish our presence in the surrounding community.
• Conduct tours of the community for prospective residents and their families, highlighting the amenities and services we offer.
• Uphold our commitment to providing exceptional customer service and fostering a supportive and welcoming environment for residents and their families.
• Report on the performance and efficiency of campaigns to assist with the development of key performance indicators and benchmarks.
• Work with the Executive Directors to train team members on answering the phone, taking complete messages, customer service, touring prospects, and preparing the community for tours.
• Clearly and accurately explain income qualifying process and service level assessment process.
• On a weekly basis conduct follow-up phone calls to those on the active inquiry list.
• Maintain the inquiry lead tracking system.
• Complete the weekly sales report with accuracy and provide to the Regional Sales Director as scheduled.
• Meet regularly with the Executive Directors to support increasing occupancy and maintain a waiting list for available suites; identify potential move-outs and identify individuals in the tracking system or on the wait list who may be appropriate for the anticipated available suite.
• Develop and implement internal and external events to build community awareness.
• Drive and support the move-in process in coordination with the Executive Director and Nurse.
• Manage the supply of community marketing materials and notify the Marketing Director when supplies begin to run low.
• Identify and recommend advertising opportunities for communities.
• Assist the Regional Director of Sales in the formulation of the annual marketing budgets.
• Accountable to maintain projected budget for assigned communities.
• In cooperation with the Regional Director of Sales, develop and implement a strategic marketing plan, to include the quarterly sales plans and competitive analysis.
• Establish and maintain open and effective communication with residents, families, employees, owners, supervisor and other members of the management team.
• Carry out other duties as assigned by supervisor or as necessary to maintain quality and continuity of services, safety of residents and security of premises.
• Ensure model rooms are completely staged and ready to tour within 2 days of turning over rooms.

FIRST IMPRESSIONS

• Communicates with maintenance/environmental departments at each community for room readiness.
• Monitor community first impressions and cleanliness throughout, including landscaping and exterior.
• Recommend capital improvements and non-routine projects at communities annually and ongoing
• Carry out other duties as assigned by supervisor or as necessary to maintain quality and continuity of services, safety of residents and security of premises.

In addition to my duties as outlined above, the Marketing Director must uphold Frontida’s values in day-to-day activities:

• Tell the Truth
• Work Hard
• Follow the Rules
• Love Others
• Have Fun
• Build Trust

Receipt and Acknowledgement: I acknowledge and understand that: Receipt of the job description does not imply, nor create a promise of employment, nor an employment contract of any kind, and that my employment is at-will. The job description provides a general summary of the position in which I am employed, that the contents of this job description are essential functions, and I can perform these functions with or without accommodations. I further understand that is my responsibility to inform my supervisor any time that I am unable to perform these functions. Job duties, tasks, work hours and work requirements may be changed at any time. I have read and understand this job description and agree to abide by all duties as stated.

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Employee Signature Date

Requirements

QUALIFICATIONS: Previous experience in marketing and sales as it relates to increasing brand awareness and lead generation across multiple markets preferred. Strong written and verbal communication skills and the ability to relate to the public, residents, families, team members, peers, and other professionals appropriately. Ability to maintain accurate sales-related records, content management systems and provide information as requested/required. Excellent analytical skills and data analysis with a strong knowledge of marketing and analytics tools, such Google Analytics, CRM systems (e.g., Alis), etc. Experience working with external agencies and vendors to execute marketing programs. Strong prioritization, organization, and project management skills. Ability to work flexible hours and travel to meet the requirements of the job.

PHYSICAL REQUIREMENTS:

• Prolonged periods of standing, walking, and sitting.
• Must be able to lift up to 15 pounds at a time.
• Must be able to commute to locations as needed which may require prolong driving at times.