About The Company
Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It’s grown a lot since then; goop is a lifestyle platform encompassing curated products and content about beauty, wellness, fashion, food, and home. Pioneering the contextual commerce platform, goop allows readers to shop with meaning. goop is one of the rare places on the web where food, shopping, and mindfulness collide—where the ever-evolving intent is to make every choice count. We’re all resource-strapped, so goop hopes to surface the very best experiences, recipes, products, and advice.
About You
You have a passion for luxury lifestyle brands and enjoy blending creativity with data-driven insights. You thrive working with a collaborative team, and are proactive, solution-oriented and enjoy a fast-paced environment. A role that incorporates creativity and analytical thinking energizes you, and you are excited to be a part of a dynamic team.
About The Role
The ideal candidate will have a strong understanding of email marketing, customer loyalty, customer segmentation, and campaign optimization, along with a keen eye for creativity and an appreciation for luxury lifestyle brands. This role will report into the Marketing Insights Manager and work closely with editorial and design on the execution of the email marketing program.
Responsibilities include:
- Assist in the development and execution of retention marketing strategies to drive customer loyalty and repeat purchases.
- Manage the end-to-end email & SMS marketing process, including campaign planning, content creation, scheduling, and deployment.
- Assist in creating an engaging and personalized campaign calendar, including product launches, promotions, and seasonal initiatives.
- Conduct A/B testing and analyze campaign performance metrics to optimize email engagement and conversion rates.
- Segment customer database based on behavior, purchase history, and demographics to deliver targeted and relevant communications.
- Monitor daily, weekly, and monthly performance to identify areas for improvement.
- Support the implementation of customer retention programs, such as loyalty rewards, referral programs, and personalized incentives.
- Stay informed about industry trends and best practices in retention marketing and make recommendations for continuous improvement.
Qualifications & Experience
- Bachelor's degree in Marketing, Communications, or a related field.
- 1-2 years of experience in email marketing, preferably in the retail or e-commerce industry.
- Strong understanding of email & SMS marketing platforms (such as Iterable, Attentive, Klaviyo).
- Proficiency in data analysis and reporting tools (such as Google Analytics & Looker) to track and measure campaign performance.
- Excellent written and verbal communication skills, with a keen attention to detail and brand voice.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
- Creative thinker with a passion for luxury lifestyle brands and a strong aesthetic sensibility.
- Collaborative team player with a proactive and solution-oriented mindset.
FAQ
- Compensation: $50,000 - $55,000 + Equity. This is a full-time, non-exempt, hourly role. Please note that this range represents the low and high end of the anticipated base salary range for the Los Angeles, CA based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes.
- Benefits: Generous health benefits package, fertility benefits and paid parental leave.
- Perks: “goopcation” paid company summer break, generous goop discounts, special offers with brand partners, access to custom lifestyle resources and events, and a beautiful workspace in Santa Monica
- Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in office Tuesdays and Thursdays, as well as Mondays for those within a 15-mile radius of our Santa Monica office.
goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. Job Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role
What We Do
goop is a lifestyle brand with its roots in content across key pillars: wellness, beauty, food, style, and travel. Within those pillars, goop curates and sells a tightly edited array of products and makes its own goods in beauty, fashion, and wellness. goop launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter. Paltrow wanted to share her unbiased travel recommendations, health-centric recipes, and shopping discoveries, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. goop continues to be a place for Paltrow, now the company’s CEO, to introduce readers to incredible experts who have mentored her throughout her life, along with new ideas about where to shop, eat, and stay, plus clean recipes.
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