An enthusiastic member of the PR & Internal Communications team with strong newswriting skills and an understanding of how media relations, strategic planning and crisis management intersect and are essential to telling Baptist Memorial Health Care’s story and protecting the organization’s image.
Job Responsibilities- Analyzes and assesses news media opportunities.
- Serves as the liaison between Baptist Memorial Health Care and news media.
- Arranges for timely and appropriate responses to all media calls.
- Maintains and protects the image of the organization by effectively maintaining confidentiality and managing potentially sensitive issues.
- Coordinates direct publicity for the organization.
- Prepares spokespeople for interviews with talking points and other means.
- Maintains knowledge and understanding of AP Style and Baptist Writing Style.
- Edits copy for all vehicles of communication created by Corporate Communications.
- Strong newswriting skills and abilities and knowledge of social media.
- Works with other Corporate Communications staff members to recommend strategies and tactics to help internal clients reach their operational goals.
- Monitors and tracks news media coverage.
- Supports news media monitoring and/or sends out daily digest of news coverage.
- Ability to counsel and coach clients on news media response and strategic initiatives.
- Strong project management skills and ability to help plan events and write speaking points.
- Availability 24 hours a day to support response to news media inquiries and crises.
- Awareness of news media and public relations best practices and emerging media opportunities.
- Performs other duties as assigned.
Skills Required
- Strong newswriting skills
- Understanding of media relations, strategic planning, and crisis management
- Serve as liaison and respond to media inquiries
- Maintain confidentiality and manage sensitive issues
- Prepare spokespeople and develop talking points
- Knowledge of AP Style and Baptist Writing Style
- Edit copy for communications materials
- Knowledge of social media
- Strong project management and event planning skills
- Ability to counsel and coach clients on media response and strategy
- Availability 24 hours a day for media inquiries and crises
What We Do
Baptist Memorial Health Care is one of the country’s largest not-for-profit health care systems and the largest provider of Medicaid in the region. Baptist offers a full continuum of care to communities throughout the Mid-South and consistently ranks among the top integrated health care networks in the country. The health care system comprises 24 affiliate hospitals in West Tennessee, Mississippi and East Arkansas; more than 5,400 affiliated physicians; Baptist Medical Group, a multispecialty physician group with more than 900 providers; home, hospice and psychiatric care; minor medical centers and clinics; a network of surgery, rehabilitation and other outpatient centers; and an education system highlighted by Baptist Health Sciences University (formerly Baptist College of Health Sciences). Baptist employs more than 21,000 people, and in fiscal year 2022 contributed more than $455 million in community benefit and uncompensated care to the communities it serves. For more information, please visit www.baptistonline.org or follow us on Facebook or Instagram.
