Who We Are
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $38 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
As a PR & Corporate Communications Coordinator at Authentic, you will play a pivotal role in supporting our global storytelling and strategic communications initiatives. This position is central to enhancing our company’s reputation, brand presence, and executive visibility across a dynamic portfolio.
You will ensure seamless coordination across internal and external platforms, working closely with the PR & Communications team on key areas including media relations, executive communications, corporate events. We are looking for a highly organized, detail-oriented professional who is also a strong writer, a creative thinker, and an adept multitasker.
This role is ideal for a driven individual eager to gain hands-on experience and contribute directly to high-level PR strategy within a fast-paced environment. It offers a unique opportunity to grow your skills while making a tangible impact on our global brand narrative.
What you’ll be working on
Social Media Operation
- Plan, create, schedule, and publish engaging content on WeChat, Weibo, RED, and LinkedIn, in alignment with global happenings and regional trends.
- Monitor, analyze, and report on social media performance, using insights to optimize content and engagement strategies.
- Stay up-to-date with APAC social media trends, platform updates, and competitor activity to ensure best-in-class execution.
Media Relation
- Write compelling media pitches that highlight corporate narratives and thought leadership.
- Draft press releases and executive talking points for media interviews,
- Create briefing notes and preparation materials for panels and speaking engagements.
- Track Authentic’s press mentions and industry trends daily using Meltwater, analyzing coverage and insights to refine media strategies.
- Create PR recaps to measure the impact of corporate news and identify areas for further media amplification.
- Maintain corporate media lists to support targeted media outreach and relationship-building with key journalists.
- Conduct media research to support key press strategies and reputation management, ensuring the company proactively navigates media trends, potential risks, and opportunities to strengthen its presence.
Event Coordination
- Act as a key liaison to facilitate clear and timely communication both internally (across departments) and externally (with vendors, venues, and guests), ensuring the accurate and efficient flow of information.
- Assist with on-site event setup, vendor coordination, guest reception, and troubleshooting to ensure events run smoothly according to plan.
- Be responsible for the procurement of event supplies, logistics arrangements, and the management and distribution of materials on-site.
- Assist with post-event wrap-up activities, including inventory reconciliation, expense settlement, organization of photo/video assets.
Gifting Coordination
- Collaborate with partners to ensure the on-time deliverables of free units per gifting programs’ needs.
- Support gift deliveries, including packing, shipping, tracking and key communications to ensure smooth execution of corporate gifting programs.
Cross-Team Alignment
- Serve as a point of coordination across brand development team, brand management team, marketing team and other corporate departments to ensure alignment on deliverables.
- Support internal communication flow to foster collaboration and accountability across stakeholders.
- Partner with the legal team and finance team traffic Pos, service agreement and accountable payment process.
Must Haves
- Bachelor’s degree in communications, public relations, marketing, or a related field.
- Proved record in public relations and communications.
- Excellent verbal and written communication skills.
- Proficient in written English at a professional working level
- Strong attention to detail and ability to manage multiple priorities in a fast-paced setting.
- Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) and comfort with digital content management tools.
- A proactive mindset with the ability to anticipate needs and take initiative on projects.
- Familiarity with media monitoring tools and project management software is a plus.
- Ability to work collaboratively with all professional levels
Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.
Please note:
- All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
- Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
- We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.
If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing [email protected].
Authentic conducts background checks for candidates who receive a conditional offer of employment, where permitted by law. Background checks are administered in accordance with applicable federal, state, and local laws and in a consistent, nondiscriminatory manner.
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy
Top Skills
What We Do
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and in more than 6,100 freestanding stores and shop-in-shops around the world.
ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick's of Hollywood®, Adrienne Vittadini®, Van Heusen®, Arrow®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®.
For more information, visit authenticbrands.com.
