Coordinator-Marketing & Public Relations

Posted 5 Days Ago
Be an Early Applicant
Union City, TN, USA
In-Office
Junior
Healthtech
The Role
Coordinates marketing and public relations for women’s health programs, supporting client retention, community and employer relations, market growth, and hospital revenue. Develops marketing materials, implements campaigns within budget, analyzes department activities, supports strategic planning, assists with mobile program budgeting, and contributes to new program development. The role also provides customer consultation and supervises the client relations team.
Summary Generated by Built In

Job Summary

 
 

Job Summary

 
Manages overall client base, promotes client retention and provides customer services for Women's Health Center and Comprehensive Breast Program. Works with industry, community partners, healthcare providers and BHSG to generate new business by leading client relations team. Uses established sales and marketing processes to increase market share and generate hospital revenue. Facilitate access, enhancement, and strategic planning goal achievement for Women's Health Center, including mobile and Comprehensive breast program. Under the general direction of the Administrative Director of WHC, responsible for one 8 hour shift per day, 5 days per week. Performs other duties as assigned.

Required Population Served

 
 

Job Responsibilities

 
 

Job Responsibilities

 
 
•
Integrates employer/community relation activity with market hospital systems to promote retention of exisiting accounts.
 •
Plans and develops strategic direction through analysis of department activities to ensure optimal employer and community opportunities.
 •
Implements the marketing activities within the defined budget.
 •
Provides consultation and support services through assessment and follow-up intervention to satisfy internal and external customers.
 •
Develops primary and collateral marketing pieces representing the network product lines and markets the center, mobile, and modalities.
 •
Assists in preparing annual mobile budget by reviewing community historical cost, strategic planning for next fiscal year and by evaluating employer needs ensure fiscal accountability.
 •
Participates in development of new programs/services.
 •
Completes assigned goals.
 

Specifications

 
 

Experience

 
DescriptionMinimum RequiredPreferred/Desired 
 
 
2 years experience in sales and marketing.
 

Education

 
DescriptionMinimum RequiredPreferred/Desired 
 
BA or BS in related field.
 
 

Training

 
DescriptionMinimum RequiredPreferred/Desired 

Special Skills

 
DescriptionMinimum RequiredPreferred/Desired 
 
Ability to effectively communicate to external customers the services provided at the entity.
 
 

Licensure

 
DescriptionMinimum RequiredPreferred/Desired 

Reporting Relationships

 
Does this position formally supervise employees? If set to YES, then this position has the authority (delegated) to hire, terminate, discipline, promote or effectively recommend such to manager.

Reporting Relationships

 
Yes
No
 

Work Environment

 
 

Functional Demands

 
LabelShort DescriptionFull Description 
Sedentary
Very light energy level
Lift 10lbs. box overhead. Lift and carry 15lbs. Push/pull 20lbs. cart
 
Light
Moderate energy level
Lift and carry 25-35lbs. Push/pull 50-100lbs. (ie. empty bed, stretcher)
 
Medium
High energy level
Lift and carry 40-50lbs. Push/pull +/- 150-200lbs. (Patient on bed, stretcher) Lateral transfer 150-200lbs. (ie. Patient)
 
Heavy
Very high energy level
Lift over 50lbs. Carry 80lbs. a distance of 30 feet. Push/pull > 200lbs. (ie. Patient on bed, stretcher). Lateral transfer or max assist sit to stand transfer.
 

Functional Demands Rating

 
Sedentary
Light
Medium
Heavy
 

Activity Level Throughout Workday

 
 

Physical Activity Requirements - Sitting

 
Frequent
 

Physical Activity Requirements - Standing

 
Continuous
 

Physical Activity Requirements - Walking

 
Frequent
 

Physical Activity Requirements - Climbing (e.g., stairs or ladders)

 
Frequent
 

Physical Activity Requirements - Carry objects

 
Frequent
 

Physical Activity Requirements - Push/Pull

 
Frequent
 

Physical Activity Requirements - Twisting

 
Frequent
 

Physical Activity Requirements - Bending

 
Frequent
 

Physical Activity Requirements - Reaching Forward

 
Frequent
 

Physical Activity Requirements - Reaching Overhead

 
Frequent
 

Physical Activity Requirements - Squat/Kneel/Crawl

 
Occasional
 

Physical Activity Requirements - Wrist position deviation

 
Occasional
 

Physical Activity Requirements - Pinching/fine motor activities

 
Occasional
 

Physical Activity Requirements - Keyboard use/repetitive motion

 
Occasional
 

Physical Activity Requirements - Taste or smell

 
 
 

Physical Activity Requirements - Talk or hear

 
 
 

Sensory Requirements

 
Color DiscriminationNear VisionFar VisionDepth PerceptionHearing 
 
Accurate
Accurate
 
 
 

Environmental Requirements - Blood-Borne Pathogens

 
Not Anticipated
 

Environmental Requirements - Chemical

 
Not Anticipated
 

Environmental Requirements - Airborne Communicable Diseases

 
Not Anticipated
 

Environmental Requirements - Extreme Temperatures

 
Not Anticipated
 

Environmental Requirements - Radiation

 
Not Anticipated
 

Environmental Requirements - Uneven Surfaces or Elevations

 
Anticipated
 

Environmental Requirements - Extreme Noise Levels

 
Not Anticipated
 

Environmental Requirements - Dust/Particular Matter

 
Anticipated
 

Environmental Requirements - Other

 
 

Skills Required

  • Two years of experience in sales and marketing
  • Bachelor of Arts or Bachelor of Science degree in a related field
  • Ability to effectively communicate services to external customers
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The Company
HQ: Memphis, TN
5,000 Employees

What We Do

Baptist Memorial Health Care is one of the country’s largest not-for-profit health care systems and the largest provider of Medicaid in the region. Baptist offers a full continuum of care to communities throughout the Mid-South and consistently ranks among the top integrated health care networks in the country. The health care system comprises 24 affiliate hospitals in West Tennessee, Mississippi and East Arkansas; more than 5,400 affiliated physicians; Baptist Medical Group, a multispecialty physician group with more than 900 providers; home, hospice and psychiatric care; minor medical centers and clinics; a network of surgery, rehabilitation and other outpatient centers; and an education system highlighted by Baptist Health Sciences University (formerly Baptist College of Health Sciences). Baptist employs more than 21,000 people, and in fiscal year 2022 contributed more than $455 million in community benefit and uncompensated care to the communities it serves. For more information, please visit www.baptistonline.org or follow us on Facebook or Instagram.

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