Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix. Come join us if you are looking for a purpose-driven and authentic career!
The Coordinator, Influencer Marketing and Partnerships is responsible for supporting the development and implementation of Knix influencer marketing strategy. This person is a consistent point of contact for influencers, ambassadors and other partners, and manages the execution of partnerships for Knix. This is inclusive of supporting strategies of partnerships, fostering ongoing relationships on behalf of the brand, continuous onboarding and sourcing of new partners, scaling US influencer presence, and building the Knix community at large.
About you !
- You are a clear communicator who can find creative solutions and bring innovative ideas that align with the content strategy
- You are super organized and love working in a dynamic environment with multiple moving targets
- You've strong time management skills - you can juggle multiple priorities within a fast-paced environment
- You are a natural collaborator
- You develop partnerships cross-functionally and leverage this to achieve team goals and deadlines
- Above all, you are proactive, positive and inspired by Knix and our mission!
The Opportunity
- Strategize on longer term influencer partnerships and work closely with the Influencer Marketing Manager on larger strategy
- Source and manage paid and organic influencer partnerships, friends of Knix, and Knix ambassadors
- Oversee Ambassador Affiliate program, including relationship management, recruitment, campaign & program oversight and reporting
- Manage product samples for product launch strategy, ongoing press and influencer/celebrity engagements, and liaise with Operations Team on behalf of Brand Marketing Team
- Manage the third-party celebrity and influencer seeding agency to ensure word of mouth and brand awareness continues to grow
- Support in the execution and roll-out of day-to-day functions, including but not limited to new product launches, brand partnerships and social media presence and community growth
Your Qualifications
- 1-3 years in Marketing and/or Business Partnerships background.
- Expertise in Microsoft Word, Excel, PowerPoint and Google Drive.
- Degree / diploma in Marketing, Communications or relevant field.
- Demonstrated understanding of the influencer marketing landscape, the importance and role of influencer marketing and best practices in both the Canadian and US markets
- Ability to build, interpret and negotiate contracts
- Strong analytical skills with an ability to retrieve and analyze key performance metrics using various digital and social platforms
- Collaborative team player who is also able to work independently to get tasks done.
- Be a consistent face of Knix to partners so that the process is more streamlined for Knix as a whole
- Highly organized with a strong attention to detail
- Excellent written and verbal communication skills in English
How we Hire
Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.
Top Skills
What We Do
Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. We involve our customers every step of the way and by listening and iterating, we are creating intimate apparel that you'll love to live in. We currently sell a broad array of products including underwear, bras, tanks, t-shirts and loungewear. Launched in 2013, we are one of the fastest growing companies in Canada and globally recognized as an innovator within the apparel space. Learn more at www.knix.com or follow our journey @knix and @ktbyknix on social.
