The Digital Media Coordinator helps station to attract new digital audience members and to increase the interaction between our newsroom and digital audience members.
- Generate, edit, publish and share daily content including but not limited to news content that builds personal audience connections and encourages audience members to interact
- Locate or generate appropriate non-news content for the same purposes
- Moderate all user-generated content
- Respond to private messages, and direct messages received on social media
- Respond to user generated content
- Collaborate with other departments (sales and promotions) to manage social media posting for effectiveness, and reputation
- Execute a social media strategy through platform determination, goals and metrics, messaging and audience identification
- Research social media trends (while also analyzing internal social data/metrics) and recommend updates and changes to the social media strategy
Requirements & Skills:
- Excellent presentation and communication skills
- Social networking skills
- Good sense of what’s newsworthy
- Knowledge of online promotions and/or marketing
- Positive attitude, detail and audience oriented, good multitasking and organizational skills
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
