Coordinator, Digital & Social Media

Posted Yesterday
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Floral Park, NY, USA
In-Office
55K-60K Annually
Junior
Sports
The Role
Produce, edit, and publish editorial and social content for the Islanders' website, app, and social channels. Create photography, videography, and short-form video; manage editorial and social calendars; perform in-game live publishing and community management; optimize headlines/metadata for search; track content performance and collaborate across departments for event and game coverage.
Summary Generated by Built In

Description

A storied sports franchise…a world class arena…the best fans…

AND YOU

Original – Authentic – Vibrant – Attainable

Our Game Plan

The New York Islanders Hockey Club is one of the most iconic franchises in professional sports, with a deeply passionate and loyal fan base that is second to none. Built on a Dynasty in the 1980’s with four straight Stanley Cup Championships and 19 consecutive playoff series wins, our history has defined a legacy that remains untouched in professional sports. That legacy inspires us to leave our mark in the sports, entertainment, and cultural landscape.

In 2021, the New York Islanders moved to our new permanent home, UBS Arena. This state-of-the-art venue, which was built for hockey and made for music, is nestled within the historic Belmont Park – a storied landmark of New York. UBS Arena features best in class facilities and amenities, including premium suites, clubs, and lounges that offer boutique hospitality to elevate the guest experience. UBS Arena is part of a larger redevelopment project at Belmont Park, which aims to transform the area into a vibrant entertainment destination with the opening of Belmont Park Village in 2024 and the new Belmont Park Racetrack in 2026.

How to Make the Team

The Coordinator, Digital & Social Media will play a key role in shaping and delivering editorial and multimedia content across the Islanders’ website, mobile app, and social media. Reporting to the Digital Director, this position is responsible for writing, editing, producing, and publishing social and digital content that brings fans inside the game, the locker room, and beyond. The ideal candidate has a passion for sports journalism and digital media, along with experience in multimedia storytelling and social media publishing.

To Apply

Please submit a resume, cover letter, and 2–3 writing and photography/videography samples or a portfolio link.

Show Us You Can

  • Write, edit, and publish editorial content including game recaps, player features, news stories, and community spotlights
  • Collaborate with multiple departments and stakeholders to create, copy-edit, and publish social media content across the Islanders' official Facebook, Instagram, X, Threads, and TikTok pages
  • Create and publish social first content, including photography, videography, and short form video
  • Research and present new social media trends, pop culture references and opportunities to create buzzworthy content on social media
  • Assist with event and game coverage for Islanders social media and digital channels
  • Upload and manage content across the team’s website and mobile app using NHL CMS tools, ensuring clean formatting, correct tagging, and proper placement on the website and app
  • Write and optimize SEO-and-AEO-friendly headlines, subheads, and metadata for editorial content to maximize search visibility and discoverability on web and app
  • Serve as an in-game editorial publisher, delivering real-time recaps, game story updates, and breaking news to the website and app during live game action and other Islanders events
  • Maintain and coordinate the editorial calendar across the website and app, sequencing news, features, and long-form storytelling around the game and publishing schedule
  • Maintain the social media content calendar and posting schedule to maximize the impact and timing of every post
  • Execute community management across all social platforms, including monitoring fan sentiment, flagging ticketing/purchasing issues, and managing the Islanders' social inboxes
  • Maintain a consistent voice and tone that reflects the Islanders brand, with an emphasis on storytelling and fan engagement, adhering to AP Style and the team’s editorial style guide
  • Track and report on content performance across the website, app and social platforms to inform future strategy

Your Training & Talent

  • 1–3 years of experience in digital media, editorial, social media or sports communications
  • Demonstrated ability to write and edit sharp, engaging content under tight deadlines
  • High proficiency in Facebook, X, TikTok, Instagram, YouTube, other emerging platforms
  • Ability to shoot and edit photography
  • Experience working in CMS platforms and Adobe Suite including Premiere, Photoshop, Illustrator and After Effects 
  • Working knowledge of basic HTML/CSS for formatting and troubleshooting web and app content within a CMS.
  • Bachelor’s degree in Journalism, Communications, Digital Media, or a related field
  • Strong writing, editing, and headline-writing abilities with a clear understanding of sports storytelling and familiarity with AP Style
  • Organized, detail-oriented, and able to manage multiple assignments in a deadline-driven environment
  • Team player with excellent communication skills and a collaborative mindset
  • Passion for hockey and a deep understanding of the NHL landscape
  • Comfortable working flexible hours including evenings, weekends, and game nights as needed
  • Ability to work on-site at UBS Arena and the Islanders’ practice facility, and to travel locally as required

Where You’ll Go

  • The New York Islanders have offices in Floral Park, NY. You will be in the office 3 days per week
  • Attend home games at UBS Arena and other events (events can fall on evenings, weekends, and/or holidays)
  • This role does require some travel to NHL games and events

What Skills You’ll Use

  • Flexibility: Switch gears on a moment’s notice and adapt to shifting priorities
  • Motivation: Leverage your personal skills to drive results and influence success
  • Autonomy: Manage your time, work independently, and prioritize tasks
  • Collaboration: Liaise with cross-functional internal teams and establish positive relationships 
  • Creativity: Think outside the box, bringing innovative ideas to the table
  • Accountability: Take ownership of your work
  • Conflict Resolution: Show off your problem solving and decision-making skills

What’s in it for You

  • Expanding your experience with an iconic NHL® franchise in our quest for a 5th Stanley Cup
  • Comprehensive benefits package including health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Paid time off and holidays
  • Professional development opportunities

The salary range for this position is between $55,000.00-$60,000.00 annually. Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to, skills, education, training, experience and market demands.

The Fine Print

The New York Islanders are an equal opportunity employer and value diversity at our organization. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Skills Required

  • 1-3 years experience in digital media, editorial, social media, or sports communications
  • Ability to write, edit, and publish under tight deadlines (game recaps, features, news)
  • High proficiency with Facebook, X, TikTok, Instagram, Threads, and YouTube
  • Ability to shoot and edit photography and short-form video
  • Experience working in CMS platforms, including NHL CMS tools
  • Proficiency with Adobe Suite: Premiere, Photoshop, Illustrator, After Effects
  • Working knowledge of basic HTML/CSS for web/app content formatting and troubleshooting
  • Bachelor's degree in Journalism, Communications, Digital Media, or related field
  • Familiarity with AP Style and the team's editorial style guide
  • Organized, detail-oriented, able to manage multiple assignments in a deadline-driven environment
  • Strong communication skills and ability to collaborate with cross-functional teams
  • Comfortable working flexible hours including evenings, weekends, and game nights
  • Ability to work on-site at UBS Arena and practice facility and travel locally as required
  • Passion for hockey and strong understanding of the NHL landscape
Am I A Good Fit?
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The Company
493 Employees
Year Founded: 1972

What We Do

The New York Islanders Hockey Club LP operates as a professional hockey team that plays in the Metropolitan Division of the Eastern Conference in the National Hockey League. Founded in 1972 and based in Elmont, the Islanders are Long Island’s only major league professional sports franchise. The Islanders are the proud winners of four Stanley Cup titles and the home to nine Hockey Hall of Famers.

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