As a Coordinator, Digital Marketing & Artist Development, you will play a key role in supporting the team to help our artists deliver music to their fans. Your role provides administrative and project support to the Artist Development Lead and helps with the day-to-day management of assigned artist projects. Position requires interaction with members of senior management and other high-level internal and external contacts.
What you'll do:
- Support the Artist Development Lead with executing innovative digital marketing campaigns and completing detailed administrative objectives for an assigned artist roster
- Provide overall marketing support to an assigned artist roster by attending artist meetings and maintaining artist marketing plans (one sheets, presentation decks, video reels, advertisements, etc.)
- Grow and engage social network communities (e.g. Instagram, Facebook, Twitter, YouTube Community, etc.), track and analyze social media data and consumer marketing results
- Execute digital advertising campaigns to reach target audiences across the web and social media
- Create, schedule, and send e-mail newsletters on behalf of assigned artist roster
- Coordinate creative assets with internal and external teams and support the growth and engagement of fan communities through strategies for artist social media accounts, websites, promo landing pages, etc.
- Maintain and balance departmental budget by reviewing and processing invoices, setting up vendors, generating purchase orders, and reporting expenses
- Actively contribute to artist development strategy by cultivating ideas and supporting projects across marketing, media, and digital platforms, pitching and creating efficient solutions
- Work closely with key internal label teams, artists, and management throughout the project life cycle to communicate about new products, technologies, strategies, social communities, and available digital opportunities
- Collaborate with Production and Release Planning staff to set-up and schedule digital products
- Coordinate, produce, and execute marketing events, artist shows, award shows, and conceptualize contests and sweeps (including the set-up of online forms and drafting of rules with the Legal department
Who you are
- A self-starter with least one year of experience implementing marketing or digital plans and/or providing administrative support in a music, lifestyle, entertainment, or creative industry
- A curious team member with demonstrated experience and understanding of the current marketing landscape and digital platforms
- A detail-oriented individual with strong organizational and communication skills
- An initiator with a drive for accuracy, time management, and task prioritization
- A trustworthy professional demonstrating a strong commitment to maintaining confidentiality and exercising discretion in handling sensitive artist information
- A curious learner with an eagerness to immerse oneself into the ever-evolving landscape of the digital space
- A music afficionado with a curiosity to dive into the music industry (Country and/or Pop genre exposure preferred
What we give you:
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- Our Hybrid with Flexibility approach combines the flexibility of remote working with the benefits of in-person collaboration whenever we need to come together to do our best work. Managers will partner with their teams and employees to establish work arrangements that meet the business, team, and individual needs.
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
- We invest in your professional growth & development
- Time off for a winter recess
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
What We Do
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.
Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.
Sony Music Entertainment is a member of the Sony family of global companies.
