Coordinator, Digital Content & Social Media (57996)

About the Norfolk Tides:

The Norfolk Tides are the Triple-A affiliate of the Baltimore Orioles, playing at Harbor Park in downtown Norfolk, Virginia. The team captured the 2023 International League and Triple-A National Championships, showcasing one of the deepest prospect groups in baseball. With a family-friendly atmosphere, engaging promotions, and strong community ties, the Tides are a cornerstone of baseball in Hampton Roads.

About Diamond Baseball Holdings:

Diamond Baseball Holdings (DBH) is a one-of-a-kind sports and entertainment company that owns and operates an unmatched roster of Minor League Baseball clubs and premier venues in North America. We bring together baseball, must-see special events and community-driven experiences to create unforgettable moments for millions of fans each year. Across our stadiums and clubs, we're redefining what an amazing night out can be, from memorable outings built around America's pastime to immersive exhibition-style sporting events, innovative promotions, legendary concerts, cultural festivals, family entertainment and other unique experiences that bring people together.

With nearly 50 clubs and venues across the United States and Canada, DBH is home to some of the most beloved brands in MiLB, offering unique opportunities to build a career in sports, entertainment, hospitality and live events. Through our partnership with Major League Baseball, we help shape sponsorship, licensing and commercial opportunities that extend across all 120 MiLB markets, giving our teams the chance to make an impact on both a national and local level.

Whether you're joining one of our clubs or our back-office team, you'll be part of an organization that values creativity, collaboration and a shared commitment to delivering exceptional fan experiences while making a meaningful impact in the communities we serve.

Position Overview:

The Digital Content & Social Media Coordinator is a full-time, year-round position with the Norfolk Tides in Norfolk, VA, focused on producing engaging content across digital platforms to tell the story of our team, our fans, and our community. This role plays a key part in executing the club’s social media strategy, managing day-to-day content creation, and supporting brand storytelling through video and other digital formats. From ballpark antics to behind-the-scenes moments, the Digital Content Coordinator brings the energy of the game to life online.

Primary Responsibilities:

• Own and execute day-to-day posting on the club’s official social media channels (Instagram, TikTok, X/Twitter, Facebook, YouTube, and Threads), ensuring timely, creative, and brand-aligned content.
• Write, produce, shoot, and edit original video content tailored for social media—highlighting game action, fan moments, community events, and team culture.
• Collaborate with Marketing, Sales, and Promotions teams to develop and support campaigns, ticket initiatives, sponsor activations, and in-game promotions across digital platforms.
• Lead all social coverage including capturing real-time content, managing Instagram stories, and posting key moments in alignment with the team’s voice.
• Stay on top of social media trends, emerging platforms, and best practices to help grow reach, engagement, and follower count.
• Support in maintaining a well-organized content calendar and digital asset library.
• Assist the live broadcast production team on game days and events as needed.
• Manage footage capture and archive for games, events, community appearances, and internal storytelling.
• Pitch creative concepts and contribute to brainstorms for digital series, social content themes, and brand campaigns.
• Serve as a flexible and collaborative member of the front office team—supporting team events, off-season planning, and special projects as assigned.
• Other duties as assigned and needed.

Qualifications/Requirements:

• 1–3 years of professional experience in social media management and/or video content creation, preferably in sports, entertainment, or related industries.
• Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop); graphic design experience is a plus.
• Strong storytelling instincts and a good eye for short-form video and social-first content.
• Excellent written and verbal communication skills, including comfort working across multiple departments and levels.
• Deep understanding of social media platforms, including platform-specific best practices and content trends.
• Ability to prioritize and multitask in a fast-paced environment with tight deadlines.
• Familiarity with Canva or other design tools for quick-turn content creation.
• Strong organizational skills to maintain and update graphic asset libraries, knowledge of PhotoShelter preferred.
• Prior experience with Sprout, Slate and other social platform management tools preferred but not required.
• Willingness to work flexible hours including evenings, weekends, and holidays as required during the baseball season.