Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive’s top brands—Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.
The next generation of business leaders won't just understand technology—they'll know how to use AI, data, and automation to solve real-world problems. At Catalyst IQ, we're looking for recent graduates who want to be on the front lines of that transformation.
Catalyst IQ is hiring a Digital Advertising Coordinator.
The Digital Advertising Coordinator (AI-Fluent) supports the development, execution, and optimization of digital advertising campaigns while leveraging AI tools and automation to improve efficiency, analysis, and performance.
This is an entry-level role designed for someone early in their career who is excited about digital marketing, technology, and problem-solving. We're looking for a curious, analytical, and adaptable individual who embraces AI as a tool for learning, productivity, and innovation. The ideal candidate is eager to develop expertise in digital advertising while finding creative ways to use AI to streamline work, uncover insights, and drive better results.
Success in this role comes from a willingness to learn, strong attention to detail, analytical thinking, and a passion for continuously improving how work gets done.
Responsibilities
- Assist in the creation, management, and optimization of digital advertising campaigns across Google, Microsoft, Meta, and other advertising platforms.
- Monitor campaign performance and support optimization efforts through data analysis and research.
- Utilize AI tools to assist with reporting, research, content development, campaign management, and process improvement.
- Identify opportunities to improve efficiency by leveraging AI and automation within daily workflows.
- Analyze campaign and performance data to identify trends, opportunities, and actionable insights.
- Support the development of reports, dashboards, and performance summaries for internal teams and clients.
- Collaborate with team members to execute digital marketing strategies and client initiatives.
- Contribute to the maintenance and improvement of internal tools, documentation, and operational processes.
- Stay current on digital advertising trends, platform updates, and emerging AI technologies.
- Demonstrate a proactive approach to learning new technologies, tools, and best practices.
Qualifications
Knowledge, Skills, Abilities
- Proficiency in Microsoft Excel, PowerPoint, and Word.
- Familiarity with AI tools such as ChatGPT, Claude, Gemini, Copilot, or similar platforms.
- Interest in using AI to improve productivity, automate tasks, analyze information, and solve business problems.
- Strong analytical and problem-solving skills.
- Comfortable working with data, numbers, and performance metrics.
- Excellent written and verbal communication skills.
- Strong attention to detail and commitment to accuracy.
- Curiosity and a desire to continuously learn and improve.
- Ability to manage multiple priorities in a fast-paced environment.
- Self-starter with a positive attitude and growth mindset.
Education and Experience
- Bachelor's degree in Marketing, Advertising, Analytics, Economics, Mathematics, Computer Science, Business, Finance, or a related field required.
- Internship, coursework, project work, or professional experience in digital marketing, advertising, analytics, AI, technology, or a related field preferred.
- Familiarity with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, or similar advertising platforms is a plus.
- Familiarity with GA4, reporting platforms, or data visualization tools is a plus.
- Demonstrated use of AI tools for research, productivity, content creation, analysis, or process improvement is strongly preferred.
Travel: Infrequent (less than 5%)
Skills Required
- Bachelor's degree in Economics, Math, Finance, Marketing, Advertising or related field or equivalent experience
- Minimum 1 year of work experience
- Proficient with Microsoft Excel
- Proficient with Microsoft PowerPoint
- Proficient with Microsoft Word
- Comfortable working with large data sets
- Ability to present reports/findings to clients (strong communication)
- Strong problem-solving skills and ability to handle ambiguous situations
- Proficient in spelling and grammar utilization
- Keen attention to detail
- Strong mathematical background
- Google Ads certification
- Exposure to Google Ads, Microsoft Ads, or Facebook Ads
- Exposure to GA4
- Exposure to Google Data Studio or Tableau
What We Do
Advance Local, one of the largest media groups in the United States, operates the leading news and information companies in more than 20 cities, reaching more than 50 million people monthly with its quality journalism and community engagement.
