At Compass, our mission is to help everyone find their place in the world. Founded in 2012, we’re revolutionizing the real estate industry with our end-to-end platform that empowers residential real estate agents to deliver exceptional service to seller and buyer clients.
The Demand Gen Coordinator plays a critical operational role in managing the full funnel of inbound demand generation (DG) leads. The ideal candidate is detail-oriented, highly responsive, and comfortable using technology to scale communications and streamline manual tasks.
This role is 100% onsite based out of Boston (Newbury St.)
Key Responsibilities- Build, QA, and launch campaigns end-to-end across multiple markets and brands
- Turn core assets (eGuides, webinars, insights) into ads, emails, and landing pages
- Support paid media execution and creative testing (copy, formats, audiences)
- Build and optimize landing pages to improve conversion rates
- Manage webinar setup, logistics, and follow-up communications
- Track campaign performance (cost per lead, conversion rates, engagement) and recommend improvements
- Research and test new acquisition channels
- Use AI tools to accelerate content creation, campaign builds, and testing
- Own campaign project management - timelines, deliverables, and cross-team coordination from brief to launch
- Manage content and asset production - ensuring ads, emails, landing pages, and creative are developed, QA’d, and delivered on time
- 2 - 4 years of experience in demand generation, marketing operations, or B2B sales support
- Hands-on experience running Meta (Facebook/Instagram) ad campaigns - campaign creation, audience building, bid strategy, creative testing
- Excellent communication, organizational, and project management skills
- Highly responsive and comfortable in a fast-paced, cross-functional environment
- Savvy with AI tools (e.g., ChatGPT, Gemini, etc.) and capable of developing content prompts and sales messaging for automation
- Strong analytical instincts; able to monitor patterns in lead flow and performance
Compensation:
The pay range for this position is a base pay of $30–$36 hourly ($62,400–$75,000 annually); however, base pay offered may vary depending on job-related knowledge, skills, and experience. Bonuses and restricted stock units may be provided as part of the compensation package, in addition to a full range of benefits. Base pay is based on market location. Minimum wage for the position will always be met.
Perks that You Need to Know About:
Participation in our incentive programs (which may include eligible cash, equity, or commissions). Plus paid vacation, holidays, sick time, parental leave, and recharge leave; medical, tele-health, dental and vision benefits; 401(k) plan; flexible spending accounts (FSAs); commuter program; life and disability insurance; Maven (a support system for new parents); Carrot (fertility benefits); UrbanSitter (caregiver referral network); Employee Assistance Program; and pet insurance.
Notice for California Applicants
Los Angeles County Fair Chance Notice
Skills Required
- 2 - 4 years of experience in demand generation, marketing operations, or B2B sales support
- Hands-on experience running Meta (Facebook/Instagram) ad campaigns
- Excellent communication, organizational, and project management skills
- Strong analytical instincts to monitor patterns in lead flow and performance
- Savvy with AI tools (e.g., ChatGPT, Gemini)
Compass Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Compass and has not been reviewed or approved by Compass.
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Healthcare Strength — Medical, dental, and vision coverage are described as comprehensive, with some noting fully paid dependent coverage and solid plan options. Wellness resources and assistance programs further support overall health needs.
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Parental & Family Support — Paid parental leave is characterized as generous for both birthing and non-birthing parents, supporting time at home. Company policies also reference family medical leave.
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Retirement Support — A 401(k) with company match alongside an employee stock purchase plan and equity grants adds long-term financial value. These elements broaden total rewards beyond base pay.
Compass Insights
What We Do
A real estate company with a purpose; we are building the first modern real estate platform, pairing the industry’s top talent with technology to make the search and sell experience intelligent and seamless.
Why Work With Us
We are a tech company reinventing the space. To lead the industry requires the smartest tools built by the brightest minds across engineering, design, and strategy. Through our proprietary platform, Compass is changing how agents and clients navigate the process of finding or selling a home. Join our team today!
