The Role
Plan, execute, and optimize integrated B2B demand generation campaigns (digital campaigns, webinars, events, content) for Myfactory and Proffix in DACH; partner with BDR and Sales, measure pipeline impact, and continuously optimize campaign effectiveness.
Summary Generated by Built In
Join us in helping drive growth across the DACH region
We are looking for a B2B Campaign Specialist to join us in our Munich location to support marketing activities in DACH for Myfactory and Proffix , two ERP software businesses within the Forterro group. Our solutions help small and medium-sized manufacturing, distribution and service organisations manage their operations, finances, production and business processes more effectively.
This is a hands-on marketing role focused on campaign delivery and execution. Working alongside senior marketing stakeholders, you will help bring campaigns to life through email marketing, webinars, events, marketing automation and lead management activities.
If you enjoy building campaigns, working with marketing technology and seeing your work contribute directly to business growth, we'd love to hear from you.
Responsibilities
- Build, launch and optimise marketing campaigns using HubSpot and other marketing tools.
- Create and schedule email campaigns.
- Build and maintain landing pages, forms and campaign assets.
- Support the delivery of webinars, online events and in-person events.
- Manage campaign timelines and coordinate campaign activity.
- Create and maintain target audience lists and campaign databases.
- Work closely with BDR and Sales teams to ensure timely lead follow-up.
- Monitor campaign performance and prepare regular campaign reports.
- Maintain campaign tracking and marketing dashboards.
- Support the day-to-day administration of marketing automation systems.
- Help improve campaign effectiveness through testing, reporting and continuous optimisation.
Skills, Knowledge & Expertise
- 2-4 years' experience in campaign marketing, digital marketing, demand generation or a related B2B marketing role.
- Experience creating and executing marketing campaigns.
- Hands-on experience with HubSpot or another marketing automation platform.
- Experience supporting webinars, events or integrated marketing campaigns.
- Ability to work with campaign data and performance reports.
- Strong organisational skills and attention to detail.
- Comfortable working across multiple projects simultaneously.
- Ability to collaborate effectively with Marketing, Sales and BDR teams.
- Fluent German and English, both written and spoken.
- Willingness to work from our Munich office on a hybrid basis and travel occasionally when required
Nice to have
- Experience in ERP, SaaS or B2B technology environments.
- Salesforce experience.
- Exposure to lead generation and lead management processes.
- Experience working with marketing automation workflows and segmentation.
What success looks like
- Taken ownership of campaign execution activities currently handled by senior team members.
- Become confident using HubSpot and our campaign processes.
- Successfully delivered email campaigns, webinars and marketing activities across the DACH region.
- Established strong working relationships with Marketing, BDR and Sales teams.
- Improved the efficiency and consistency of campaign execution and reporting.
You'll join a collaborative international marketing team where you'll have the opportunity to develop your demand generation and marketing automation skills while contributing to the growth of established software businesses across Europe.
This role offers a clear development path toward more senior campaign and demand generation positions as your experience grows.
About
Forterro is a federation of ERP software and services companies serving small to mid market companies around the globe, with offices in UK, Germany, Sweden, Switzerland, France, Poland, Bulgaria, India, Morocco and USA. At Forterro, we invest in and help to fortify both local and niche ERP software businesses.Our product line businesses are local, not localized and vertical, not verticalized.
Skills Required
- 5+ years of experience in performance marketing, demand generation, or campaign management
- Strong understanding of B2B demand generation, digital campaigns, webinars, and event formats
- Hands-on experience with HubSpot or other marketing automation platforms
- Strong communication skills and ability to collaborate cross-functionally
- Fluent in German and English, written and spoken
- Willingness to travel occasionally to regional offices and events
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The Company
What We Do
Founded in 2012, Forterro has grown to become a category leader software solutions for the industrial market – with strongholds in Europe’s top production economies, as well as regional service hubs and development centres around the world. From more than 40 office locations, our 1,600+ employees provide and support software for more than 13,000 industrial businesses. Our products are deeply rooted in the demands of their local geography. And each is designed to strengthen and accelerate our customers’ ability to operate efficiently and compete effectively.
