Coordinator, Ad Operations

Who We Are:

WWE® is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including NBCUniversal, The CW, Sony India and Netflix. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to all premium live events, a variety of original programming and a massive video-on-demand library. Netflix is the exclusive home for WWE programming around the world, other than select international markets. WWE is part of TKO Group Holdings (NYSE: TKO).

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality. TKO is majority owned by Endeavor Group Holdings, Inc. (NYSE: EDR), a global sports and entertainment company.

Summary: Based in WWE's Stamford, CT headquarters, the Coordinator will work within the Operations group in the Global Partnerships division (“GP”).  This role will report to the Operations Manager and play a crucial role in assisting with the day-to-day management of the CRM system, ad trafficking systems, and collaborate on media plan structure and deal building that contribute towards achieving account renewals and long-term revenue growth for high-exposure GP clients.

Coordinator, Operations - Responsibilities

• Assisting in day-to-day management of CRM system (Boostr)

• Serve as liaison between ad serving companies (i.e., Google, YouTube, etc.) and internal teams (i.e., planning, sales, campaign management, tech, insights, and analytics, etc.) to provide understanding and implementation around tech capabilities

• Liaise with finance on all billing and compliance processes: monthly closes, new executed deals, international reporting

• Manage digital media inventory to ensure balance and full delivery for sold partnerships and internal promotion campaigns

• Coordinate with the planning team on deal data entry, closing deals, account creation and audits

• Support on an ad-hoc basis the media planning for deal building, rate card management/updates, creation of new CRM fields/metrics

• Manage WWE digital media marketing campaigns across international and domestic digital platforms (.com, mobile, YouTube, WWE network, etc.)

• Support in trafficking of digital assets (banners, pre-roll video, third party tags, 1x1s, etc.)

• Support on an ad-hoc basis the digital campaign management team as needed for organizing client reports, providing CRM support on deal delivery

• Monitor campaign performance through 3rd party databases and provide optimizations as needed

Qualifications

• 1-3 years’ experience in digital ad operations or similar capacity

• CRM management and Google Ads Manager experience preferred

• Foundational knowledge of client billing, invoicing, and ad trafficking systems and procedures

• Adept in Microsoft excel, financial modeling and analytical capabilities preferred

• A proactive and self-motivated individual with the ability to effectively manage multiple short-term and long-term priorities for designated accounts

• Demonstrable experience problem-solving and taking a tactical approach to accomplish internal and external client-facing tasks

• Willing and able work outside normal business hours as needed

• Bachelor’s Degree or relevant experience

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