OUR PEOPLE, TOGETHER, LEAD WITH CONSCIOUSNESS.
At Natura, we have the potential to drive meaningful transformations. This is made possible through the innovative products of Natura and Avon; the memorable experiences of Bluma's beauty services and our financial education platform, Emana Pay. Brands and services that are relevant to those who use them and recognized for our commitment to leading regenerative businesses.
Role Type
PermanentWhat will you be doing here?
Responsável pela estratégia de mídia full-funnel para Natura e Avon, unindo canais online e offline sob a ótica de Precision Marketing. Atua na gestão de investimentos de alta relevância, condução de JBPs/SVAs com parceiros chave (Google, Meta, TikTok e mídia offline) e tradução de dados em decisões estratégicas, em parceria constante com CRM, Produto e E-commerce.What knowledge and experiences will you need to bring to share with our network?
- Liderar a estratégia de mídia full-funnel (online e offline) uma categoria para Natura e Avon, impulsionando crescimento de negócio via Precision Marketing
- Gerir investimentos de mídia de alto impacto e orçamentos das categorias sob responsabilidade
- Conduzir JBPs (Joint Business Plans) e SVAs com parceiros estratégicos (Google, Meta, TikTok e canais offline), gerando valor e crescimento de longo prazo
- Traduzir dados em ação, transformando métricas de performance em decisões estratégicas claras
- Desenhar ecossistemas de mídia integrados (on/off), otimizando conversão e a jornada do consumidor
- Atuar de forma cross-funcional com times de CRM, Produto e E-commerce para maximizar impacto e resultado
- Impulsionar inovação por meio de IA, automação e novas soluções de mídia, buscando ganhos de eficiência
- Liderar experimentação contínua (testes A/B, canais e formatos), acelerando aprendizado e performance
- Gerir relacionamento com agências e parceiros de mídia, garantindo excelência de execução e alta performance de campanha
Quais os requisitos?
- Experiência prévia em mídia digital e/ou offline, idealmente em ambiente de marca/anunciante.
- Formação Completa em áreas correlatas
- Vivência com plataformas de mídia paga (Google, Meta, TikTok)
- Conhecimento de Precision/Performance Marketing e leitura analítica de dados
- Boa capacidade de negociação e gestão de parceiros/agências
- Perfil colaborativo, com trânsito fácil entre times multidisciplinares (CRM, Produto, E-commerce)
#LI-VB1
What will you find here?
We are more than just a workplace: we build and live the Well-Being Ecosystem daily, based on the harmonious relationship between each individual, their surroundings, and the environment they are part of. In addition to offering benefits focused on social, physical, financial, mental, and emotional well-being, we promote an environment of prosperity, belonging, and purpose, strengthening a solid network of support, expanded awareness, and respect for diversity, equity, and inclusion.
We are a movement that transforms the way of living and doing business across 14 countries in Latin America, always guided by consciousness.
Do you know someone at Natura?
If so, ask for their corporate email and use it to request a recommendation when applying for a position. It’s an excellent opportunity to strengthen your network and advance in our selection process!
Natura celebrates and embraces diversity in all its forms and pluralities.
We encourage #Women, #BlackPeople, #PeopleWithDisabilities, individuals from the #LGBTQIA+ community, #PregnantWomen, and people aged #50+ to apply for this position
Skills Required
- Previous experience in digital and/or offline media
- Experience in a brand or advertiser environment
- Completed degree in a related field
- Experience with paid media platforms such as Google, Meta, and TikTok
- Knowledge of Precision Marketing and Performance Marketing
- Analytical data interpretation and ability to translate metrics into strategic decisions
- Negotiation and management of media partners and agencies
- Ability to collaborate across multidisciplinary teams, including CRM, Product, and E-commerce
What We Do
Natura is a Brazilian multinational and the leading beauty and personal care company in Latin America, recognized as a benchmark in Direct Sales. It offers beauty and well-being products with innovation, sustainability, and positive impact at their core.
