Job Description:
Content and Data Systems Coordinator
Franklin, TN
On-site
The Content and Data Systems Coordinator is a key part of the transformational journey to data driven brand building with the aim to transform the way we connect with the pet parents and build relationships with them at the heart of everything we do.
The infrastructure layer of the Content Operations & Production function keeps the platforms, integrations, metadata, and data hygiene that underpin the entire function running cleanly. The role nobody notices when it's working — and everybody notices when it isn't. Where the Director sets standards and the MarTech & Workflow Manager design the systems, the coordinator runs the day-to-day operational discipline that makes those systems trustworthy.
What are we looking for?
Bachelor or Associate degree required
2+ years in creative operations, digital asset management, marketing operations, or content systems administration; brand-side or agency-side experience valuable
Hands-on experience with Salsify or a comparable Product Information Management (PIM) platform is preferred. Experience in digital merchandising or managing product content, taxonomy, and syndication within an eCommerce environment is also highly valued.
CPG experience valuable — multi-brand portfolio environments build the discipline this role requires
Hands-on experience administering a DAM (Aprimo, Frontify, Adobe AEM, or comparable)
Demonstrated experience maintaining taxonomy, metadata, and rights management at scale
Experience supporting users across creative, brand, and agency teams
Working knowledge of work management and creative review platform
What would be your key responsibilities?
DAM Administration & Metadata Discipline
Owns day-to-day operation of the Digital Asset Management system: user access, taxonomy governance, metadata standards, folder structures, rights and usage fields
Enforces consistent tagging, naming conventions, and structured metadata so assets are findable, reusable, and reportable
Product Data & PIM Management
Manage and maintain product data within the Product Information Management (PIM) system, ensuring it serves as the source of truth for active products and in-market assortment. Create, update, and optimize product attributes and metadata to ensure accurate, complete, and consistent product information.
Own the ongoing administration of the PIM, including creating new fields, managing product attributes, and maintaining data governance standards to support evolving business needs.
Partner with Brand.com and Retail digital merchandising teams to ensure product content is accurately maintained in the PIM and effectively delivered to product detail pages (PDPs) across digital channels.
Data Hygiene & System Integrity
Runs ongoing cleanup of duplicate assets, broken links, expired rights, and stale records; maintains the integrity that analytics, reporting, and reuse all depend on
Rights & Usage Tracking
Owns the operational layer of talent, music, image, and footage rights: expiration dates, usage limits, renewal flags
Partners with legal and Content Operations Managers when rights questions need escalation
System Integrations
Coordinates the data flow between DAM, PIM, work management tools, brand portals, and downstream channel systems; flags breaks and partners with the MarTech & Workflow Manager and IT on fixes
User Support & Enablement
Serves as the first line of support for Managers, brand teams, and agency partners using content systems; trains new users and maintains documentation
Reporting Support
Pulls standardized reports from content systems; partners with the Analyst on data extracts and source validation
Cross-Functional Partnership
Day-to-day systems partner to Content Operations Managers, Digital Content Specialists, the Analyst, and the Product Owner; protects the standards the function depends on
What can you expect from Mars?
Opportunity to bring your pet to work.
Commitment to create a safe, healthy, and sustainable world for our partners and the communities in which we operate.
Commitment to make A Better World For Pets™ a world where they’re healthy, happy and welcome
Commitment to our consumers and focus on positively impacting the planet and the population.
Skills Required
- Bachelor or Associate degree
- 2+ years in creative operations, digital asset management, marketing operations, or content systems administration
- Hands-on experience administering a DAM (Aprimo, Frontify, Adobe AEM, or comparable)
- Demonstrated experience maintaining taxonomy, metadata, and rights management at scale
- Experience supporting users across creative, brand, and agency teams
- Working knowledge of work management and creative review platforms
- Hands-on experience with Salsify or a comparable Product Information Management (PIM) platform
- Experience in digital merchandising or managing product content, taxonomy, and syndication within an eCommerce environment
- CPG or multi-brand portfolio experience
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
