At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!
SolarWinds is seeking a Global Growth Marketing Specialist to lead trial activation and conversion for our Database portfolio. You will help turn free-trial users into active product evaluators and, ultimately, customers by making it easier for them to reach product value and by improving the trial-to-customer journey.
This is a highly analytical, experiment-driven role at the intersection of marketing, product, revenue operations, and sales. You will own the trial nurture strategy, use behavioral and performance data to identify opportunities, and run tests that improve activation and conversion.
What you’ll doLead trial nurture and activationOwn the lifecycle marketing strategy for Database trials, from signup through activation, evaluation, and purchase.
Segment trial users based on profile, product usage, and in-product behavior; develop personalized programs that encourage meaningful product adoption.
Partner with Product and Content teams to create timely, useful guidance that reduces setup friction and helps users experience product value sooner.
Identify where users stall or abandon the trial and develop targeted interventions to bring them back to evaluation.
Build and execute a hypothesis-driven testing roadmap across the trial journey, including landing pages, signup flows, pricing pages, nurture programs, and in-product calls to action.
Define test plans, success measures, and learning agendas; analyze results and apply findings to future campaigns and experiences.
Develop and test trial-extension approaches, including when to offer an extension and how to prioritize users who need more evaluation time.
Establish engagement and intent signals that identify sales-qualified trial users, then partner with Sales on timely, relevant follow-up.
Track and report on trial performance, including trial-to-customer conversion, activation and feature adoption, trial duration, abandonment, and acquisition efficiency.
Partner with Revenue Operations and Product teams to improve data quality, event tracking, and measurement across CRM, marketing automation, and product analytics systems.
Use quantitative and qualitative insights—including web analytics, product analytics, and user feedback—to diagnose friction, prioritize opportunities, and shape new growth hypotheses.
Build clear reporting and communicate performance, learnings, and recommendations to cross-functional partners.
5+ years of experience in growth marketing, demand generation, lifecycle marketing, or a related discipline in B2B SaaS or enterprise software.
A track record of improving free-trial, free-tool, or demo-funnel activation and conversion through measurable marketing initiatives.
Experience designing and analyzing experiments, including A/B tests, with the ability to turn results into practical next steps.
Strong analytical skills and comfort working with large datasets, dashboards, and web or product analytics.
Experience with marketing automation and CRM platforms such as Marketo, Salesforce, or Outreach.
Familiarity with product analytics tools such as Pendo, Amplitude, or Mixpanel, and experimentation platforms such as Optimizely or VWO.
Experience with landing-page or personalization platforms such as Hushly or Mutiny, and digital advertising platforms such as Google, Microsoft/Bing, LinkedIn, or 6sense, is beneficial.
Strong cross-functional collaboration skills, including the ability to work effectively with Product, Sales, Revenue Operations, Content, and Engineering.
Excellent communication skills and the ability to translate technical product capabilities into clear, value-focused messaging for technical audiences.
Experience marketing to database professionals or familiarity with database products and their buyers.
Experience with GA4, Adobe Analytics, Tableau, or comparable analytics and reporting tools.
Experimenter: You take a scientific, hypothesis-led approach, learn quickly from results, and use evidence to guide decisions.
Translator: You make complex product capabilities understandable and relevant to technical audiences.
Owner: You take accountability for outcomes, monitor your metrics, and proactively pursue opportunities to improve revenue impact.
Collaborator: You bring Product, Sales, Engineering, and Marketing partners together to deliver a coherent trial experience.
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
Skills Required
- 5+ years of experience in Growth Marketing, Demand Generation, or a similar role
- Experience within a B2B SaaS or enterprise software environment
- Proven success optimizing free trial, free tool, or demo funnels and increasing conversion rates
- Experience with marketing automation or CRM platforms such as Outreach, Marketo, or Salesforce
- Experience with product analytics platforms such as Pendo, Amplitude, or Mixpanel
- Experience with A/B testing tools such as Optimizely or VWO
- Experience with landing page tools such as Hushly or Mutiny
- Experience with advertising platforms including Google, Bing, 6sense, or LinkedIn
- Ability to interpret large datasets, build dashboards, and derive insights using web analytics tools such as Google Analytics 4 or Tableau
- Marketing experience with database audiences and understanding of the Database buyer persona
SolarWinds Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SolarWinds and has not been reviewed or approved by SolarWinds.
-
Healthcare Strength — Health coverage and related benefits are frequently characterized as solid parts of the package. Feedback suggests medical plans and general perks stand out compared with sentiments about base pay.
-
Leave & Time Off Breadth — Paid time off is often highlighted positively. Feedback suggests time-away policies contribute meaningfully to overall satisfaction with benefits.
-
Wellbeing & Lifestyle Benefits — Wellbeing support, inclusion groups, and a supportive workplace culture are emphasized. Feedback suggests these programs enhance the perceived value of the total rewards package.
SolarWinds Insights
What We Do
SolarWinds is a leading provider of powerful and affordable IT management software. Our products give organizations worldwide—regardless of type, size, or complexity—the power to monitor and manage their IT services, infrastructures, and applications; whether on-premises, in the cloud, or via hybrid models. We continuously engage with technology professionals—IT service and operations professionals, DevOps professionals, and managed services providers (MSPs)—to understand the challenges they face in maintaining high-performing and highly available IT infrastructures and applications. The insights we gain from them, in places like our THWACK® community, allow us to solve well-understood IT management challenges in the ways technology professionals want them solved. Our focus on the user and commitment to excellence in end-to-end hybrid IT management has established SolarWinds as a worldwide leader in solutions for network and IT service management, application performance, and managed services.
