Conversion Rate Optimisation Executive

Company Description

We are seeking a talented Conversion Rate Optimisation Executive to join our E-Commerce team at Ennismore. Based in London and reporting to one of our CRO Managers, the Conversion Rate Optimisation (CRO) Executive will support the CRO efforts for the websites within your cluster.

Focusing primarily on analytics, this role involves assisting in the implementation of data-driven initiatives, conducting detailed analysis, and generating reports to enhance customer experience and conversion rates.

You will utilise tools such as GA4 and FullStory to gather insights into customer behaviour and collaborate closely with cross-functional teams to support optimisation activities.

Job Description

• Data Analysis and Reporting: Analyse user behaviour, conversion funnels, and key performance indicators using tools like Google Analytics, Hotjar, and FullStory. Generate regular reports to identify trends, opportunities, and areas for improvement.
• A/B Testing Support: Assist in the planning, execution, and monitoring of A/B and multivariate tests. Collaborate with the CRO Manager to develop test hypotheses and analyse test results to inform optimisation strategies.
• Booking Engine Analytics: Monitor and analyse booking engine performance metrics. Provide insights to help improve direct bookings and reduce reliance on online travel agents (OTAs).
• Funnel Optimisation Assistance: Support the CRO Manager in identifying and addressing pain points within the user journey. Help streamline the booking funnel by providing data-driven recommendations.
• Collaboration with Teams: Work closely with product, design, marketing, and revenue teams to gather requirements, share insights, and support the implementation of optimisation initiatives.
• Tool Management: Maintain and manage analytics and testing tools, ensuring data integrity and accurate tracking of key metrics.
• Customer Journey Insights: Assist in mapping and analysing the end-to-end customer journey, including post-booking interactions, to enhance overall user experience and satisfaction.
• Documentation and Knowledge Sharing: Document analysis processes, findings, and recommendations. Share insights and best practices with the CRO team and other stakeholders.

Qualifications

• Experience: 2-3 years of experience in conversion rate optimisation (CRO), digital analytics, or a related field, preferably within an e-commerce or hospitality environment.
• Analytical Skills: Strong proficiency in analytics tools such as Google Analytics (GA4), Hotjar, and FullStory. Ability to interpret complex datasets and translate them into actionable insights.
• Testing Knowledge: Basic understanding of A/B testing and experimentation methodologies. Experience with testing platforms like Optimizely or Google Optimize is a plus.
• Technical Proficiency: Familiarity with data visualisation tools and CRM systems. Ability to work with large datasets and perform quantitative analysis.
• Collaboration: Experience working with cross-functional teams, including product development, UX/UI design, marketing, and revenue management.
• Attention to Detail: Meticulous approach to data analysis and reporting, ensuring accuracy and reliability of insights.
• Communication Skills: Strong verbal and written communication skills, with the ability to present findings clearly to stakeholders.
• Learning Mindset: Eagerness to learn and develop CRO skills, with a proactive attitude towards professional growth.

Additional Information

What’s in it for you…

• The opportunity to join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand.
• The chance to challenge the norm and work in an environment that is both creative and rewarding.
• Become part of a team that’s very passionate about creating great hospitality experiences and building a portfolio of brands.
• Great discounts across the entire Ennismore family.
• A competitive package and plenty of opportunity for development.