| Austin, TX, USA | Hybrid
Employer Provided Salary: 150,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Meet GTV

We’re modernizing in-store marketing to help brands and retailers reach shoppers. Our platform makes it easy to run digital advertising campaigns throughout the physical grocery store.

Our team enjoys the complexities of a product that’s both physical and digital and balances the needs of retailers, brands, and agencies. We’re founder-led with Series B funding and values that prioritize ownership, growth, transparency, and partnership.

Here are the problems you’ll be solving

In this role, you’ll play a crucial part in establishing and maintaining financial stability and integrity. You’ll oversee financial operations, ensuring accurate reporting and compliance with regulatory requirements. We’re a startup, so this is an opportunity to work across all teams and meaningfully contribute to strategic growth initiatives and our overall financial health. The ideal candidate brings a wealth of accounting experience, intellectual curiosity, and a desire for ownership.


Ownership is a cornerstone of the employee experience. With that, we take pride in fostering an environment where our teammates can take the initiative for their growth and the success of their team & organization. Here are some responsibilities this role will own.

Month-End Close Oversight:

  • Manage and review the month-end close process.
  • Review work prepared by our Senior Accountant and provide feedback.
  • Learn from the data and experiences each month-end close to improve internal processes and communication.

Financial Reporting:

  • Collaborate with other teams to address financial reporting issues and investigate variances in revenue and other financial metrics. Can you fix the cause of the variance at the root or do you need to create a procedure to address the results?
  • Coordinate the planning, execution, and retrospective for our annual audit processes.
  • Anticipate challenges and identify potential risks in our processes. Can you spot a small problem and fix it before it becomes a big problem?
  • Craft controls as needed for effectiveness and efficiency.

Technical Work Product:

  • Take ownership of the technical accuracy of financial deliverables and adherence to accounting standards + internal policies.
  • Drive the timely and accurate completion of financial activities, including: quarterly sales compensation, retailer royalties, inventory reconciliations, state tax compliance, and departmental budget reviews.
  • Mentor and provide expertise in accounting principles + best practices to our Senior Accountant.

Team Partnership:

  • Ask questions to guide better financial decision-making, including championing our spending mindset of “What will it cost if we don’t spend it?”.
  • Co-create internal standards + policies with other teams to ensure they’re right-sized for our current stage and allow us the flexibility to scale.

Support for People Functions:

  • Participate in payroll + benefits processing and reconciliation.
  • Implement a cadence to audit federal and state payroll tax compliance.
  • Assist the People team with activities such as compensation analysis and structure + viability of sales compensation plans.

Growth opportunities

We want everyone to accelerate their growth here. Every individual hired has the opportunity to push themselves professionally and personally. If you’ve been in a larger organization with limited exposure to the full business or in a smaller organization with less complexity, this role could be a level-up opportunity.

  • You’ll have total exposure to our company’s financials and unlimited access to all parts of our business.
  • We’re non-hierarchical, if you raise your hand for it, we’ll find a path for you to own it.


  • You bring a deep technical accounting background, CPA preferred.
  • You enjoy finding the root cause of variances or creating a process to address them
  • You have experience in GAAP financial reporting, compliance to regulatory requirements, and creating + sticking to internal controls + processes.
  • You’re a creative problem-solver and can generate many paths forward.
  • You know Excel, but more importantly, you know what to do with the results.
  • You’re inquisitive and often find yourself asking “why?”.
  • You don’t just deliver the numbers; you get to know the story they’re telling.
  • You balance digging into the details with lifting up for strategic thinking.
  • You value direct communication, learning by trying, and having levity at work.
  • You’re looking for the kind of balance public accounting doesn’t provide.
  • You’ve partnered with People teams before or have a strong interest in learning.


As a part of our commitment to transparency, we use a market-based formula that provides consistency across roles & experience levels and publish all of our compensation data internally for our team. We’re open to a range of experience levels for this position. Here are the annual salaries for each level:

  • L6 Controller $150,000

In our initial conversation, we’ll discuss what level best aligns with your experience.

Benefits and Perks

Our environment prioritizes collaboration, respect, and partnership. One of the ways we show that to our team is through our benefits program.

  • We were #871 on Inc. 5000’s 2023 list of the fastest growing companies.
  • We were named Best Startups Places to work for in 2024 by Built In for both Austin and New York
  • We’re a 2023 Best Place for Working Parents in Austin
  • 100% paid medical, dental & vision benefits
  • Stock options
  • Generous time-off programs (including 16 weeks of parental leave)
  • Transparent with financials, salaries, promotions, and more
  • Flexible work schedule
  • Casual office attire
  • Daily in-office meal stipend
  • Twice a year summits

Ready to start?

To connect with our team, complete our quick application, and we’ll be in touch soon.

Feeling imposter syndrome? Reach out to us!

We're happy to help you better understand the role and what we're looking for.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • DockerFrameworks
    • Node.jsFrameworks
    • TerraformFrameworks

What are Grocery TV Perks + Benefits

Grocery TV Benefits Overview

At Grocery TV, we believe in providing inclusive benefits that consider all stages of life and types of well-being.

We offer the following:
- Transparent Salary + Equity
- Unlimited paid time off
- 16 weeks of parental leave
- Fully paid medical, dental, and vision coverage
- Stipend for 60% of dependent coverage
- Fully paid life and disability insurance
- Additional fertility coverage
- FSA and Dependent FSA
- HSA + $1,200 annual employer contribution
- Employee Assistance Program
- Grief counseling and paid bereavement leave
- Health concierge to navigate the healthcare system

Partners with nonprofits
GTV allows employees to nominate non-profits to support.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
4-day work week
Our field team works a 4-day work week.
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
We gather in Austin 2x a year for company summits to learn, bond, and plan for the coming two quarters.
Employee awards
Flexible work schedule
We empower individuals to balance work hours and location as they see fit to deliver on expectations.
Remote work program
Individuals in our Austin office work remotely as they see fit, and we have fully remote employees across the US.
Documented equal pay policy
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Grocery TV follows structured hiring and interviewing processes to ensure hiring decisions are based on data and evidence, not a feeling or whim.
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Grocery TV offers short-term and long-term disability at no cost to our team.
Dental insurance
Grocery TV covers 100% of dental plans for employees with a 60% dependent stipend.
Vision insurance
Grocery TV covers 100% of vision plans for employees with a 60% dependent stipend.
Health insurance
Grocery TV covers 100% of health plans for employees with a 60% dependent stipend.
Life insurance
Grocery TV offers life insurance at no cost to our team.
Pet insurance
We offer pet insurance and contribute up to $100 toward premium costs.
Team workouts
Our East Austin office has a running group.
Mental health benefits
In addition to mental health coverage, we offer an Employee Assistance Program that offers 24/7 access to free counseling. We also partner with Empathy for free grief counseling.
Transgender health care benefits
Wellness days
Financial & Retirement
Grocery TV offers a 401k via Guideline.
Company equity
We want our team to feel a connection to our long-term success. We issue equity grants at employee milestones - hire date, promotions, and tenure (starting at 2.5 years and every year after).
Pay transparency
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Any full-time team member who is becoming a parent through childbirth, surrogacy, adoption, or foster care is eligible for 16 weeks of paid parental leave.
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation + Time Off
Unlimited vacation policy
Paid holidays
Paid sick days
We offer unlimited sick days for all employees and support mental health days.
Flexible time off
Bereavement leave benefits
Office Perks
Company-sponsored outings
We host monthly events, quarterly team bonding, and bi-annual company summits.
Free daily meals
We provide 3-5 options for free lunch each day for the Austin and NYC teams to enjoy while building cross-team connections.
Free snacks and drinks
We have a variety of healthy snacks available for our team members at the office, including unlimited coffee, espresso, tea, and sparkling water.
Company-sponsored happy hours
Onsite office parking
Pet friendly
Relocation assistance
We provide relocation assistance for employees and their families that move for Grocery TV.
Home-office stipend for remote employees
Meditation space
Mother's room
Professional Development
Job training & conferences
Lunch and learns
We have a bi-weekly Lunch and Learn for cross-functional knowledge sharing.
Promote from within
Continuing education available during work hours
Team members are encouraged to continue to grow and learn new skills that boost their career development.
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training

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