CatFace is a YouTube entertainment company, home to a family of channels with over 25+ million combined subscribers and an average of 400 million views per month. Our goal is to entertain our audience with fun, light-hearted narratives and entertaining content for both children and young adults. A vital component of our business is creating multiple unique stories, ads, and shorts to represent our brand.
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Aphmau
Aphmau Shuki
Aphmau Diaries
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About the Job
CatFace is seeking a talented Shortform & Ad Scriptwriter for a contracted project basis to assist our Marketing team in creating scripts for ads and shorts, across our Shuki, Aphmau, and Stories channels. The ideal collaborator will research trends, craft engaging, audience-focused scripts, and maintain consistent, captivating storytelling that connects with our child and young adult viewers.
Projects will involve concept to completion development of high-quality scripts while ensuring alignment with our humorous, playful, and whimsical brand style. Each project may include researching trends, writing compelling narratives, and refining scripts to enhance audience engagement.
The ideal candidate has strong writing, editorial, and communication skills, a passion for YouTube, gaming content trends (especially Minecraft), and the ability to deliver captivating, polished work that fits within fast-paced online entertainment production.
What You’ll Do (Project-by-Project Basis)
- Conduct necessary research and apply analytics to craft scripts that drive audience engagement and channel growth.
- Prepare all script materials for your assigned projects, including notes, outlines, and reference materials.
- Write original scripts tailored to project goals and audiences, ensuring a consistent tone and logical flow in alignment with the CatFace brand.
- Develop short-form content inspired by current and emerging trends in young adult and children’s internet culture.
- Participate in feedback rounds for your projects, revising scripts based on direction from management and creative leads.
- Provide clearly formatted scripts with relevant metadata (e.g., cast lists, SEO tags, and resource links) to support production and discoverability.
- Collaborate with Production and Editing teams to ensure scripts are properly prepared for hand-off and answering follow-up questions for clarity.
- Occasionally assist with transcription or documentation tasks for assigned projects, ensuring accuracy and alignment with team needs.
- Update relevant creative and theme documentation when applicable, incorporating notes or directives from upper management.
What We're Looking For (Project-Based Creative Contractor)
- At least 3 years of experience as a scriptwriter or in a similar creative role, with a strong portfolio showcasing an ability to craft engaging, audience-focused scripts.
- Proven experience writing for young adult or children’s media.
- Ability to write dialogue, edit, and proofread, along with an eye for tone, pacing, and emotional resonance.
- Familiarity with Minecraft lore is necessary, comfort integrating gaming culture references into storytelling is a plus.
- Knowledge of Blockbuster mod is not required, but ability to learn is necessary.
- Understand YouTube gaming content trends and platform dynamics; genuine passion for gaming, animation, and digital storytelling is highly valued.
- Ability to interpret and apply feedback to refine content designed for children and young adults, especially for an enchanting, playful, romantic, and whimsical storytelling style.
- An analytical mindset to apply viewer insights and/or video metrics into increased content engagement.
- Capable of managing individual projects independently, while also collaborating effectively with producers, editors, and creative leads when necessary.
- Demonstrate efficient communication and timely follow-up, particularly when working remotely or asynchronously.
- A degree in English, Journalism, Communications, or a related field is preferred but not required.
- Availability to coordinate and communicate during core business hours 9:00am - 5:30pm CT (GMT-6:00) when actively engaged in a project.
- Must be at least 18 years old.
Skills Required
- At least 3 years of experience as a scriptwriter or in a similar creative role
- Strong portfolio demonstrating engaging, audience-focused scripts
- Experience writing for young adult or children's media
- Ability to write dialogue, edit, and proofread
- Familiarity with Minecraft lore
- Ability to learn the Blockbuster mod
- Understanding of YouTube gaming content trends and platform dynamics
- Ability to apply feedback to content for children and young adults
- Analytical mindset for applying viewer insights or video metrics
- Ability to manage projects independently and collaborate with producers, editors, and creative leads
- Efficient communication and timely follow-up, including remote or asynchronous work
- Availability during core business hours from 9:00 a.m. to 5:30 p.m. Central Time when engaged on a project
- At least 18 years old
- Degree in English, Journalism, Communications, or a related field
What We Do
CatFace is a YouTube entertainment company, home to a family of channels with over 25 million combined subscribers and an average of 300 million views per month. Our goal is to entertain our audience with fun, light-hearted narratives and entertaining content for general audiences. A vital component of our business is creating multiple unique stories every week in order to keep our audience engaged.
