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Better's mission is to make homeownership simple, faster, and more accessible for everyone.
The Role
Lead and create performance-driven designs for social media ads, landing pages, and email campaigns, collaborating with cross-functional teams to optimize conversion rates.
Summary Generated by Built In
Better is reimagining home finance and making it faster, cheaper, and easier for everyone to become a homeowner. We leverage creative technology and innovation to make the home buying journey more approachable and understandable and home finance more affordable and accessible. Here are some interesting facts to help you get to know Better:
- We’ve funded over $100 billion in loans for our customers, more than any other fintech
- Yahoo! Finance - Best Mortgage Lender for First Time Homebuyers of January 2025: Best lender for quick approval
- Yahoo! Finance - Best Mortgage Lenders of 2025: Best online mortgage lender
- Fintech Breakthrough Award: Best Lending Innovation Award
- Money Magazine - 8 Best Mortgage Lenders of 2025: Best for fast closing
- We are Forbes’ Best Online Mortgage Lender for 2023
- We have raised over $1.2 billion in equity capital to transform the mortgage industry, the largest financial asset class in the world
We are a place where smart, hungry, ambitious people who want to recognize their full potential thrive.
A Better Opportunity
We are seeking a Contract Senior Designer with a strong background in performance-driven design to join our team. In this role, you will lead and create impactful designs across paid media channels and platforms, driving measurable results through your work. Your focus will include designing for social media ads, landing pages for conversion rate optimization, display banners, email marketing, and video assets, ensuring all creative aligns with performance goals.
As part of the Growth team, you’ll collaborate with cross-functional partners to deliver engaging and high-converting creative assets that support our mission to make homeownership more accessible.
Responsibilities:
- Develop performance-focused creative assets for paid media campaigns, including social media ads (static and video), display banners, and landing pages optimized for conversions.
- Design and optimize email marketing templates to drive engagement and improve click-through rates.
- Collaborate with cross-functional teams, including Growth, Communications, and Product, to ensure creative assets meet business objectives and brand standards.
- Implement and iterate A/B testing strategies for creative elements to enhance conversion rates and overall performance.
- Translate data and performance insights into actionable design improvements.
- Prototype designs using tools like Figma, Adobe After Effects, or similar software to bring innovative ideas to life.
- Maintain brand consistency across all creative assets while pushing for innovation and modern storytelling techniques.
- Manage multiple projects simultaneously, ensuring timely delivery of high-quality work.
Qualifications:
- 5-8 years of visual design experience within an agency or in-house creative team, with a strong emphasis on performance marketing and paid media.
- Portfolio showcasing performance-driven design for platforms such as social media, landing pages, email, and display advertising, demonstrating measurable business impact.
- Expertise in design tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, or similar software.
- Strong understanding of conversion rate optimization (CRO) principles, typography, visual hierarchy, and composition.
- Experience designing and testing landing pages optimized for user experience and conversions.
- Excellent communication and collaboration skills, with the ability to present ideas and strategies effectively to both creative and non-creative stakeholders.
- Ability to manage multiple projects in a fast-paced environment while maintaining attention to detail and creative excellence.
Company Benefits
We are thrilled to offer all our full-time employees the following benefit offerings:
- Benefits eligibility effective DAY ONE
- *$0 medical plan premium offering coverage nationwide paired with our Health Savings Account that includes an employer contribution (*Additional Medical, dental, vision plan options also all with nationwide coverage)
- Flexible PTO
- Immediate virtual mental health support by licensed therapists for our employees and their eligible dependents age 6 and up! First few visits at no cost to you!
- Personalized care for every fertility and family care journey for our employees and their partner!
- Dependent care benefits (i.e. childcare and/or elder care costs) and commuter benefits both include a company match!
- Discount programs and perks including pet Insurance!
The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided.
Disclaimer
Better Home & Finance Holding Company is an equal opportunity employer committed to fostering an inclusive and diverse environment for our employees. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status, or any other reason protected by law.
We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. Better will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
Top Skills
Adobe After Effects
Adobe Creative Suite
Figma
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The Company
What We Do
Founded in 2016, Better is a digital-first homeownership company whose services include mortgage, real estate, title, and homeowners insurance. We leverage creative technology and innovation to make the homebuying journey more approachable and understandable.
Our company is made up of driven, passionate people who bring their unique backgrounds and perspectives to everything we do. We are committed to fostering diversity, multiculturalism, and inclusion. We see the value in each person's perspective and recognize their talents, regardless of what the market says. We believe it's important to nurture a company culture that encourages curiosity and passion—from employee resource groups and learning opportunities to team outings and community outreach.
Why Work With Us
The Better mission is rooted in values that drive us.
We do what’s in the best interest of the consumer
We have growth mindsets, not fixed ones
We believe that success lies in execution, not credentials
We act like owners, not just employees
We work to find answers on our own, not wait for them to be given to us
We optimize for mission, not ego
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