Content Strategist at JLL (Columbus, OH)

| Columbus, OH
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About JLL -

We're JLL-a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 98,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That's why we're committed to our purpose to shape the future of real estate for a better world. We're using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities.

Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we're honored to be recognized with awards for our success by organizations both globally and locally.

Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we're headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.

If this job description resonates with you, we encourage you to apply even if you don't meet all of the requirements below. We're interested in getting to know you and what you bring to the table!

Big Red Rooster (a JLL company) is looking for a Content Strategist to join our Strategy team. The ideal candidate is motivated by creating impactful consumer-first solutions that drive business results for our clients. The role of this individual, reporting to the Director of Strategy, will be to give a voice to the design process that effectively articulates solutions and inspires teams. An understanding of information architecture combined with an innovative mindset and the ability to influence will differentiate this individual's role on the team. In addition, this individual will have a deep understanding of the power of brand and how it's utilized in the context of omni-channel retail.

  • Influence the creation of client and prospective client deliverables across mediums to ensure influential and impactful story telling. Provide asset lists, guide content creation, and support distribution of that content
  • Develop content briefs for digital and immersive retail experiences. Work with both internal and external teams to execute against briefs as appropriate
  • Lead stakeholder interviews to extract key themes, stories, messages
  • Conduct measurement and analysis on the return on content investment. Take corrective action as necessary
  • Ensure all content is clear, easy to understand, and written in natural language. Reinforce brand voice and tonality in executed work
  • Collaborate with other strategists, designers, and client service leaders to contribute to our internal design system, content strategy community of practice, best practices, and guidelines
  • Map out content types, structures, editorial voice, and workflow processes. Develop content calendars
  • Work closely with clients to gather feedback an enhance strategies. Participate in client discussions and facilitating workshops to build team and client consensus around content offerings at the onset of a project
  • Execute strategy best practices and tools across accounts
  • Interact regularly with Managing Director, SVP Strategy, and cross functional team members virtually and in person as needed for the completion of assigned projects
  • Analyze the competitive marketplace and content strategies/trends
  • Assist in other areas of the business as needed.

  • Bachelor's degree in related field, Master's degree a plus
  • 5 years experience in journalism, content creation, editorial or information architecture
  • Ability to effectively communicate ideas through writing
  • Proficient in digital content including websites, social media, blogs and mobile/tablet applications
  • Seeks out and responds well to feedback and direction
  • General understanding of the retail landscape across sectors
  • High degree of intellectual curiosity
  • Ability to influence without authority across multiple levels
  • Ability to work independently or with little supervision with a bias for action


What you can expect from us

We succeed together and believe the best inspire the best, so we invest in supporting each other, learning together and celebrating our success.

Our Total Rewards program reflects our commitment to helping you achieve your career ambitions, recognizing your contributions, investing in your well-being and providing competitive benefits and pay.

We can't wait to see where your ambitions take you at JLL. Apply today!

JLL Privacy Notice

Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL's recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.

For more information about how JLL processes your personal data, please view our Candidate Privacy Statement.

For additional details please see our career site pages for each country.

For employees in the United States, please see a fully copy of our Equal Employment Opportunity and Affirmative Action policy here.

This position may require you to be fully vaccinated against COVID-19. If required, you'll be asked to provide proof that you're fully vaccinated upon your start date. You're considered fully vaccinated two weeks after you receive the second dose of a two-dose vaccine series (e.g., Pfizer or Moderna) or two weeks after a single-dose vaccine (e.g., Johnson & Johnson/Janssen). Failure to provide proof of vaccination may result in termination.

Jones Lang LaSalle ("JLL") is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process - including the online application and/or overall selection process - you may email us at [email protected] This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.
More Information on JLL
JLL operates in the Financial Services industry. The company is located in Chicago, IL, Seattle, WA, Sacramento, CA, San Francisco, CA, Brea, CA, San Diego, CA, Las Vegas, NV, Phoenix, AZ, Denver, CO, Dallas, TX, Austin, TX, San Antonio, TX, Houston, TX, Miami, FL, Jacksonville, FL, Atlanta, GA, Nashville, TN, Charlotte, NC, Raleigh, NC, Minneapolis, MN, Washington, DC, Baltimore, MD, New York, NY, Boston, MA, Pittsburgh, PA and Columbus, OH. JLL was founded in 2022. It has 66101 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 3 open jobs at JLL, click here.
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