About Measure Marketing: Measure Marketing Results Inc. (MMR) is an inbound growth agency serving the B2B tech and manufacturing industries. We help businesses drive demand and achieve measurable results through well-crafted, conversion-friendly content strategies. We seek a content writer who excels in B2B content creation and focuses on these sectors.
Position Overview
We’re searching for a strategic and creative Content Writer who understands how words influence every stage of the buyer’s journey. This role requires someone who can produce high-quality, engaging content with a deep understanding of SEO, content marketing principles, and messaging that drives conversion. You’ll write across multiple formats—web, email, social, blog, long-form—while collaborating with cross-functional teams to develop integrated campaigns that deliver measurable results.
Key Responsibilities
- Content Strategy & Creation: Research, write copy for websites, blogs, email campaigns, landing pages, ads, Press releases and more. Tailor content across platforms and client verticals to ensure voice, tone, and messaging align with brand and marketing goals. Collaborate with strategists and Account managers to create content that fits into inbound, Paid and SEO campaigns.
- SEO & Performance Writing: Apply on-page SEO best practices including keyword targeting, meta descriptions, and formatting for search visibility. Partner with the SEO team to create optimized content pillars and topic clusters that support organic growth.
- Cross-Functional Collaboration: Work closely with account managers and seo specilists to align content with campaign goals and audience needs. Support paid and organic content initiatives across client funnels.
- Client Partnership: Understand each client’s tone, value proposition, and goals to produce accurate, effective, and brand-aligned copy. Respond to feedback with professionalism and agility.
- Content Optimization & Analysis: Participate in content audits and performance reviews. Use insights from analytics and engagement data to refine and improve future copy. Stay current on content marketing trends, AI-assisted writing tools, and evolving audience behaviors.
Required Skills & Experience
3+ years of experience writing content in an agency or B2B marketing environment. Strong portfolio of written work showcasing a range of content formats and industries. Solid understanding of SEO fundamentals and content marketing best practices. Excellent writing, editing, grammar, and storytelling skills. Ability to manage multiple projects and meet deadlines with precision. Experience writing within HubSpot, WordPress, or similar CMS platforms. Confidence working both independently and as part of a fast-paced team.Preferred Qualifications
Bachelor’s degree in Communications, Journalism, Marketing, or related field. Familiarity with SEO and content tools like SEMrush, Grammarly, or ChatGPT. Understanding of the inbound methodology and full-funnel marketing strategies. Experience writing copy for paid campaigns or CRO-optimized landing pages. Previous experience creating B2B content for SaaS, tech, or professional services brands.
Why Work With Us?
You’ll be part of a collaborative, insight-driven team that values curiosity, creativity, and continual growth. We offer exposure to leading digital strategies, flexible hybrid work options, opportunities for certification, and a supportive environment where your ideas are heard and your skills are sharpened.
Skills Required
- 3+ years of experience writing content in an agency or B2B marketing environment.
- Strong portfolio of written work showcasing a range of content formats and industries.
- Solid understanding of SEO fundamentals and content marketing best practices.
- Excellent writing, editing, grammar, and storytelling skills.
- Ability to manage multiple projects and meet deadlines with precision.
- Experience writing within HubSpot, WordPress, or similar CMS platforms.
- Confidence working both independently and as part of a fast-paced team.
- Bachelor's degree in Communications, Journalism, Marketing, or related field.
- Familiarity with SEO and content tools like SEMrush, Grammarly, or ChatGPT.
- Understanding of the inbound methodology and full-funnel marketing strategies.
- Experience writing copy for paid campaigns or CRO-optimized landing pages.
- Previous experience creating B2B content for SaaS, tech, or professional services brands.
What We Do
Measure Marketing is dedicated to developing concrete, quantifiable Demand Generation marketing solutions for business of all sizes and types. We put our combined experience of over 5 decades to craft innovative digital marketing solutions geared to generate qualified leads, support sales teams, increase revenue, and maximize ROI. Our time-tested online marketing strategies and outside-the-box creative thinking has helped 100's of clients achieve their goals. With our specialization in Demand Generation tactics like the ones below. We pride ourselves as a Results and Data driven organization. Paid Search and Display Advertising Search Engine Optimization Creative & Conversion-Friendly Design Social Media Marketing Content Marketing Email Marketing Web Analytics “Measure Up” and Grow Your Company - Put our proven track record to the test, and together let’s build an Demand Generation “road map” for growth and success
