Content Writer

Posted 2 Days Ago
Be an Early Applicant
2 Locations
In-Office
Junior
Financial Services
The Role
Craft engaging content for students and families about college and financial planning, utilizing AI tools and SEO practices.
Summary Generated by Built In

When you join Sallie, you become a champion for all students.

Sallie’s Education Services team is a diverse group of growth-obsessed entrepreneurs, data analysts, engineers, and developers with a passion for imagining and building scalable businesses for students and families on their unique journey to-through and immediately after higher education. We’re on a mission to revolutionize how students and their families plan, pay and complete this journey with confidence.  Join a team of seekers, challengers and creative thinkers to change the way students plan for their future for the better.

Overview

Want to help students own their future? Your voice can make it happen. Join Sallie as a Content Writer and craft content that’s fresh, relatable, and super useful—helping students and families make smart moves around college, grad school scholarships, financial aid, and what’s next.

As a key player on a new AI-forward digital content team, you’ll work closely with the Content Manager on everything from blog articles and web pages to online ads, marketing emails, and user flows.

You’ll blend engaging, search-friendly writing with AI magic, sharp research skills, and a love for storytelling. You’ll chat with our subject matter experts and turn their insights into clear confidence-boosting guidance that empowers students on their journey to college, graduate school, and beyond.

What You’ll Do

  • Write and edit content that clicks with students and families on the college journey—including blog articles, web pages, online ads, marketing emails, and user flows.

  • Interview subject experts for perspectives that make our content uniquely helpful to students and families.

  • Keep everything on-brand and optimized for search (SEO/AEO) while sounding human.

  • Use AI tools to speed up drafts and research.

  • Partner with the Content Manager to make sure every piece is accurate, clear, and engaging.

  • Refresh existing content so it stays relevant and attention worthy

What You Bring

  • 1–3 years of writing and content creation experience (agency, in-house, or freelance)

  • Strong storytelling skills across digital formats

  • Ability to turn complex info into content people actually want to read

  • Basic SEO/AEO know-how and a curiosity for optimization

  • Experience using AI tools for research and content creation

  • Sharp attention to detail and the ability to juggle multiple deadlines

  • Comfortable working in a fast-paced, “let’s try it” environment

Preferred

  • Experience in education, personal finance, or career planning

  • Experience with AI software including ChatGPT and Microsoft CoPilot

  • Basic knowledge of Hubspot, Figma, and project management platforms

  • Background in journalism, media, English, communications, or content marketing

 

Feeling your best helps you do your best:Our benefits take care of the whole you—so you can build your work around your life (not the other way around!).
  • Competitive base salaries 

  • Bonus incentives 

  • Generous PTO, Floating Holidays and 12 Federal Holidays observed

  • Support for financial-well-being and retirement 401k with employer match

  • Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more

  • Employer paid short-term/long-term disability and basic life insurance  

  • Flexible hybrid working arrangements.

  • Paid parental leave and adoption reimbursement programs

  • Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware) 

  • Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives

  • Tuition Reimbursement and Family Scholarship Programs

  • Career development and training opportunities

Not the right fit?  Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!

Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.
Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Top Skills

Ai Tools
Figma
Hubspot
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The Company
HQ: Newark, DE
2,720 Employees

What We Do

Sallie Mae’s mission is to power confidence as students begin their unique journey. We believe college should be affordable, equitable, and accessible for all students. As the leader in private student lending, we provide financing and expertise to support college access and completion. We offer products and resources to help students and families start smart in planning for higher education, ensuring opportunities to learn and dream big.

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