Modern Campus empowers 2,000+ higher education institutions to thrive when transformation is required to respond to lower student enrollments and revenue, rising costs, crushing student debt, and administrative complexity.
The Modern Campus learner-to-earner lifecycle platform power solutions for web content management, conversational text messaging, catalog and curriculum management, career pathways, student engagement and development, and non-traditional student management. The result: innovative institutions engage their modern learners for life, while providing modern administrators with the tool needed to streamline workflows and drive high efficiency.
Learn how Modern Campus is leading the modern learner-to-earner movement at moderncampus.com and follow us on LinkedIn.
What’s the role?
Modern Campus is looking for a skilled and strategic Content Writer to craft compelling stories and content that resonate with higher education leaders. In this role, you’ll create and optimize high-impact assets—from blogs and articles to eBooks, guides, and landing pages—that drive engagement, educate our audience, and support campaign goals across the learner-to-earner lifecycle.
This role is essential in amplifying Modern Campus’s voice, showcasing customer success, and communicating the value of our solutions: CMS, Message, Involve, Connected Curriculum, and Lifelong Learning.
Content Creation
- Write engaging, clear, and persuasive content tailored to higher education decision-makers including Marketing, Enrollment, Student Affairs, and Continuing Ed leaders.
- Support demand generation, product marketing, and customer marketing initiatives with content assets such as:
- Blog posts
- Web copy
- Product guides and sell sheets
- eBooks and whitepapers
- Align content with SEO best practices to increase organic traffic and search rankings.
- Collaborate with campaign managers to ensure messaging consistency across channels and lifecycle stages.
- Repurpose existing content into new formats (e.g., turning a whitepaper into a blog series or webinar deck).
- Maintain a consistent tone and voice that aligns with Modern Campus’s brand—professional, higher ed fluent, and customer-obsessed.
- Integrate storytelling and data to illustrate product value, student impact, and institutional outcomes.
- 3+ years of experience in content writing, preferably in B2B SaaS or higher education sectors.
- Strong portfolio showcasing long-form and short-form content.
- Ability to translate complex topics into engaging and accessible narratives.
- SEO and keyword research experience.
- Familiarity with CMS platforms, marketing automation tools, and basic analytics.
- Understanding of the higher education market, including the roles and needs of academic and administrative staff.
- Experience writing for personas such as Enrollment Leaders, Provosts, Student Affairs professionals, or CE/Workforce Directors.
- The base salary range* for this full-time position is between $50,000-$60,000
- Remote first workplace! – must be located in North America
- Rewards and recognition programs
- Learning and development opportunities
- You will make a difference every day for universities trying to grow and students trying to learn.
What we believe…
At Modern Campus, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply for our positions. Modern Campus is proud to be an equal opportunity workplace and is committed to bring on hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status (for US candidates). If you require accommodations during any part of the interview process due to a disability, please let our recruiter know.
* Our salary ranges reflect the minimum and maximum target for new hires for the position within the US and Canada. Within the range, individual pay is determined by factors including job-related skills, experience, and relevant education or training.
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What We Do
Modern Campus is obsessed with empowering its 1,800+ higher education customers to thrive when radical transformation is required to respond to lower student enrollments and revenue, rising costs, crushing student debt and administrative complexity.
The Modern Campus engagement platform powers solutions for non-traditional student management, web content management, catalog and curriculum management, student engagement & development, conversational text messaging, career pathways, and campus maps & virtual tours. The result: innovative institutions can create a Learner-to-Earner Lifecycle that engages modern learners for life, while providing modern administrators with the tools needed to streamline workflows and drive high efficiency.
Delivering personalization, AI-driven recommendations and a modern e-commerce engine all purpose-built for the unique needs of higher ed, Modern Campus creates a student-first digital experience and removes silos across campus. Presidents and provosts, marketing and IT teams, admissions, registrars, student affairs and CE divisions can partner to attract, enroll, empower, retain, credential and re-engage students with pathways for lifelong learning.
