Content Writer

Infopro Digital is looking for a passionate and creative Content Writer to join our dynamic team within our Haynes brand.

Haynes Group Limited is seeking a skilled DIY editorial content writer to join our team in crafting the next generation of iconic automotive DIY Manuals . This role requires an individual with strong mechanical and technical skills, who can interpret automotive aftersales technical data, and can apply this knowledge to explaining DIY activities. In this role, you will be responsible for producing high-quality written content that aligns with our brand's voice and engages our target audience. You will work closely with our editorial and marketing teams to develop content that informs, educates, and inspires our readers across various digital platforms.

The ideal candidate will have a knack for storytelling, a strong grasp of language, and the ability to research and write on a wide range of topics within our sectors. From short articles and blogs to in-depth white papers and reports, you'll have the opportunity to showcase your writing skills while sharing valuable insights with our audience.

Key Responsibilities:

• Research and write engaging content for websites, blogs, newsletters, and social media
• Collaborate with team members to create a unified content strategy
• Edit and proofread content to ensure high quality and adherence to brand guidelines
• Optimize content for SEO to enhance online visibility and audience reach
• Stay updated on industry trends and incorporate them into content as appropriate
• Participate in brainstorming sessions to generate new content ideas and strategies

Requirements:

• Proven experience as a content writer or similar role
• Exceptional writing, editing, and proofreading skills
• Strong research skills and the ability to write on a variety of topics
• Familiarity with SEO best practices
• Ability to work independently and manage multiple projects simultaneously
• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field preferred
• A portfolio of published articles or content is a plus

• Proven experience as a content writer

• Exceptional writing, editing, and proofreading skills
• Strong research skills
• Familiarity with SEO best practices
• Ability to manage multiple projects
• Bachelor's degree preferred
• A portfolio of published work is a bonus

Our foundations and values
At Infopro Digital, we are driven by core values such as entrepreneurial spirit, constant customer focus, promoting diversity, striving for significant impact, and a collaborative culture. By joining us, you become part of a dynamic community that embraces these values on a daily basis, shaping the future with passion and commitment. 

Diversity is one of our core values. We are convinced that our teams, drawn from all backgrounds and with different backgrounds and experiences, are one of the key drivers of our success. The Group is committed to a policy of equal opportunities and inclusion, from recruitment to career development, and we strive to provide an equitable working environment to promote the well-being of our teams. 

Who are we:

Infopro Digital is a B2B group specialising in information and technology. With a presence in 18 countries, the group has 4,000 employees of 55 nationalities. 

Infopro Digital connects professional communities. 

Our brands are leaders in the five key economic sectors: construction and public sector, automotive, industry, risk & insurance, and retail. 

With our solutions, our customers make informed decisions and companies develop their business and sustainable performance.