Adda247 Jobs

Content Writer

Adda247

Content Writer

Posted 2 Days Ago

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Hiring Remotely in Haryana, IND

Remote

Entry level

Edtech

The Role

Create and edit blog posts, white papers, product descriptions, social media content, web copy, e-books, podcasts, and other marketing materials. Research topics and sources, develop headlines, promote content, maintain brand consistency, update website content, collaborate with marketing and creative teams, answer reader questions, and analyze content performance metrics. The role requires strong English writing and editing skills, published work, CMS experience, and knowledge of SEO, email marketing, and web analytics.

Summary Generated by Built In

We are in the lookout for a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who can expand our digital footprint and drive more value through online content. You should have had a proven track record of producing pieces that increase engagement and drive leads. This role requires high level of creativity, as well as the ability to use data-driven insights to write better material.

Your responsibilities:

• Creating concise, eye-catching, and innovative headlines and body copy

• Researching and organizing facts and sources

• Consistently brainstorming and collaborating with team for new ideas and strategies

• Building a following for brand on social media with creative work

• Researching markets and industries to compare and create content that is innovative and original

• Collaborating with campaign managers, creative team, and designers

• Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)

• Be willing to answer any questions posted by their readers.

• Create content on e-books, podcasts etc.

• Promote content on social media

• Identify customers’ needs and gaps in our content and recommend new topics

• Ensure all-around consistency (style, fonts, images and tone)

• Update website content as needed

• Edit content produced by other members of the team

• Analyse content marketing metrics and makes changes as needed

• Collaborate with other departments to create innovative content idea

Skill sets/Experience we require:

• Proven work experience as a Content Writer, copywriter or similar role

• Portfolio of published articles

• Experience doing research using multiple sources

• Familiarity with web publications

• Excellent writing and editing skills in English

• Hands-on experience with Content Management Systems (e.g. WordPress)

• Ability to meet deadlines

• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics

Skills Required

Proven work experience as a content writer, copywriter, or in a similar role
Portfolio of published articles
Experience conducting research using multiple sources
Familiarity with web publications
Excellent writing and editing skills in English
Hands-on experience with content management systems such as WordPress
Ability to meet deadlines
Knowledge of digital marketing tactics, including SEO, email marketing, and web analytics

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The Company

HQ: Gurugram

1 Employee

Year Founded: 2016

What We Do

Adda247 is India’s largest Vernacular Learning Platform. Backed by marquee investors like Google, WestBridge Capital & Infoedge, Adda247 provides online courses for various exams including Government Job exams, UPSC, IIT JEE, NEET etc in more than 12 Indian languages. Founded by Anil Nagar and Saurabh Bansal in 2016, Adda247 aims to empower every Indian youth by providing them career guidance and quality education. Adda247 caters to approx 80-100 Mn government job aspirants across India, who usually have to put up with the substandard quality of courses provided by the local off-line players in this highly unorganized and fragmented market. The platform offers comprehensive solutions for all learning needs including - Online Live Classes, on-demand video courses, mock tests, E-book etc. Adda247 has one of the largest content repositories consisting of more than 3 million questions, over 50,000 hours of recorded video lectures as well as a state-of-the-art e-books library. Adda247 courses are available in 12 languages - English, Hindi, Tamil, Telugu, Marathi, Bengali, Odia, Punjabi, Gujarati, Assamese, Malayalam and Bhojpuri. Adda247 provides online courses for more than 300 Government Job exams in India including UPSC, State PSCs, Banking, SSC, Teaching, Defense, State Exams. Recently, Adda247 also acquired Study IQ Education to strengthen its offering for UPSC and State PSCs. Adda247 caters to users across India, primarily in Tier III and beyond (BHARAT) as more than 80% users come from smaller places. Since inception, Adda247 has been an outcome focussed company and it has delivered phenomenal results over the years. No wonder, it has the highest share of selections in most of the prominent government exams in India. In a recent survey among the selected students of SBI PO 2019, it was found that a whopping 67% of the successful candidates were from Adda247. Headquartered in Gurgaon, the brand has become one of the biggest and most preferred edtech players.