Content Writer

Posted 3 Days Ago
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Kolkata, West Bengal, IND
In-Office
Junior
Information Technology • Consulting
The Role
Create and execute the company's content strategy to increase web traffic and brand awareness. Plan editorial calendars, produce articles, white papers, blogs, case studies, email campaigns, and web copy. Coordinate with designers, product marketing, sales, and leaders; implement SEO best practices; test new formats and distribution channels; grow subscribers and generate lead-driving resources.
Summary Generated by Built In

Innofied is looking to hire a Content writer who will be responsible for content marketing activities of our company. 


As a Content Writer, you will be responsible for developing and implementing the company's content strategy based on our specific goals and objectives. You will lead the efforts to increase web traffic and brand awareness through the marketing of content online and craft "shareable" content, distribute content on the appropriate platforms and measure the results of marketing activity.

Responsibilities:

 

· Plan digital content strategies across all online platforms with our marketing head.

· Develop editorial calendar, delegate tasks and ensure deadlines are met

· Create free resources each month to drive leads, subscribers, awareness

· Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy

· Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently

· Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization​

· Work with designers, product marketing, sales, and external influencers and other industry experts

· Implementing SEO best practices.

· Grow our subscriber base



Requirements
  • 1-3 years of experience in content writing
  • Editorial mindset that seeks to understand what audiences consume and how to create it
  • Experience in producing smart CTAs according to the visitor lifecycle stage 
  • Excellent communication and writing skills in English

 



Benefits
  • PF
  • Medical Insurance


Skills Required

  • 1-3 years of experience in content writing
  • Editorial mindset with audience-focused content creation
  • Experience producing CTAs aligned to visitor lifecycle stages
  • Excellent written and verbal communication skills in English
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The Company
66 Employees
Year Founded: 2012

What We Do

Founded in 2012, Innofied, a full-circle product engineering & digital transformation company, helps its clients utilize the potential of technologies, from developing customized software to introducing new-fangled digital tools. With 6 offices worldwide, Innofied provides a trusted ground for companies to augment their productivity with the help of technologies. We deliver best-in-class solutions to a wide range of clients, including enterprises, agencies, silicon valley founders, and leading startups. We at Innofied love collaborating with like-minded people who are passionate about exploring new technologies. From its inception, Innofied has been nurturing an employee-centric work culture where everyone is free to develop their own innovative ideas.

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