About the role:
As our Content Writer, your job is to work closely with our Head of Media & Content, SEO/AEO/GEO specialists and digital marketing teams to produce high-quality, engaging content that drives organic website traffic and brand engagement for Loan Market in Australia and New Zealand.
Key responsibilities
As the Content Writer, you’ll be responsible for leading our storytelling efforts, creating compelling narratives and structuring digital content to win media hits, dominate AI search with the Loan Market brand and grow quality website traffic across loanmarket.com.au and loanmarket.co.nz.
Your responsibilities include, but are not limited to:
- Story sourcing & outreach: you’ll need to be tenacious with proactive outreach across our broker network to find, pitch and uncover unique story angles.
- Stakeholder interviews: Confidently interview internal & external stakeholders, including both brokers and customers, to source material for impactful content.
- Case study development: Own the end-to-end drafting and execution of compelling customer and broker case studies.
- SEO-optimised copywriting: Following a brief to write high-quality website blog articles that align with SEO /AEO/GEO best practices and user intent.
- Data-driven storytelling: Apply critical thinking to complex data sets, shaping clear, engaging and digestible stories out of numbers and financial insights.
- Leadership support: Assist the Head of Media & Content in collating and analysing industry and internal data to identify creative story angles and PR opportunities.
- Ensuring all written content adheres to regulatory guidelines within the financial services industry.
You will also support broader team initiatives. This includes but is not limited to:
- Reviewing and refreshing existing website content for target keywords, internal linking opportunities and readability.
- Supporting marketing with generating engaging, on-brand and compliant content across multiple media.
- Collaborating with the wider digital marketing team to ensure copy aligns with SEO, AEO and GEO content trends.
- Maintaining consistency in brand voice and narrative across both national platforms and individual broker sites.
To succeed in this role you will bring with you:
We are seeking an experienced wordsmith and critical thinker who likes to go above and beyond, someone who looks for creative solutions to storytelling challenges, and doesn’t settle for the status quo. You’ll be happy to roll up your sleeves, get into the details and proactively chase down stories while achieving exceptional results for our brokers.
This role is ideal for someone looking to move into an exciting in-house position, or an experienced finance writer looking for a role that offers variety and a collaborative team culture.
- 5+ years of professional content writing experience, with a proven track record across digital platforms.
- 2+ years of experience within the finance industry or a highly regulated environment.
- Exceptional interviewing skills, with the confidence to professionally engage with stakeholders (including brokers and customers).
- Understanding of digital content formatting, including structuring website blog articles to align with SEO best practices.
- Proven capability to extract and shape compelling narratives out of data.
- Demonstrated ability to work collaboratively within a fast-paced, cross-functional team.
- A tenacious and curious mindset when it comes to outreach, content research and story discovery.
Skills Required
- 5+ years of professional content writing experience across digital platforms
- 2+ years of experience within the finance industry or a highly regulated environment
- Exceptional interviewing skills with confidence engaging brokers and customers
- Understanding of digital content formatting and structuring blog articles to align with SEO best practices
- Proven capability to extract and shape compelling narratives from data
- Ability to ensure all written content adheres to regulatory guidelines within financial services
- Demonstrated ability to work collaboratively within a fast-paced, cross-functional team
- Tenacious and curious mindset for outreach, content research and story discovery
What We Do
Ray White is a market-leading real estate agency group and property investment business, operating throughout Australia, New Zealand, Indonesia and Hong Kong. We are a fourth-generation family-owned and led business, founded in 1902 in Crows Nest, Queensland. Our original office - the Shed - in Crows Nest still stands today. There are over 12,000 members of the Ray White family. Our members span all areas of real estate agency activities, including residential, commercial and rural property sales and management. Our specialist businesses focus on specific market sectors such as valuations, marine, and insurance. We are a partner in HTL Property, delivering specialised integrated services for the hotel industry and its investors throughout Australia. RW Capital invests on behalf of the White Family, and institutional and private investors, into private credit, real estate private equity and private equity. We seek to provide all of our members with a family experience that supports leadership, embraces curiosity, and is a springboard for them to reach heights that they might not have thought achievable. We recorded our strongest year of growth and transaction activity in the financial year ending 30 June 2024. Our market share of residential property sales in Australia and New Zealand is at a record high of 14.4%, more than twice the second-largest group.
