The Role
Creates and optimizes content across websites, blogs, landing pages, case studies, whitepapers, and newsletters. Conducts keyword research, applies on-page SEO, monitors organic performance, and recommends improvements. Translates complex software and technology concepts for varied audiences, manages multiple brands and content calendars, collaborates with stakeholders, and edits content for quality, consistency, and accuracy.
Summary Generated by Built In
This is a remote position.
Job Summary
We are looking for a talented and results-driven Content Writer & SEO Specialist to join our marketing team. This role will be responsible for creating high-quality, engaging, and SEO-optimized content that strengthens our online presence, improves organic search visibility, and supports lead generation.
The ideal candidate combines excellent writing and editing skills with practical SEO knowledge, analytical thinking, and the ability to translate complex software, technology, and business concepts into clear and compelling content. Since this role supports multiple portfolio companies, the candidate must be comfortable managing different brands, industries, audiences, priorities, and content calendars.
Key ResponsibilitiesContent Creation
- Create high-quality, engaging, and SEO-friendly content for websites, blogs, landing pages, case studies, whitepapers, newsletters, and other marketing channels.
- Research and write content around relevant industry trends, technology topics, customer challenges, and target keywords.
- Develop content that aligns with the company’s brand voice, marketing strategy, and business objectives.
- Develop technical content that explains software, products, features, technologies, and complex technical concepts in a clear and easy-to-understand manner.
- Repurpose existing content into different formats to maximize its reach and impact.
- Collaborate with subject matter experts, marketing teams, and internal stakeholders to gather information and develop accurate content.
- Proofread and edit content to ensure accuracy, clarity, consistency, grammar, and tone.
- Conduct keyword research and identify content opportunities based on search intent, competition, and business priorities.
- Optimize website pages, blogs, and other content for search engines while maintaining a strong user experience.
- Implement on-page SEO best practices, including title tags, meta descriptions, headings, internal linking, keyword placement, and content structure.
- Identify opportunities to improve existing content and increase organic rankings and traffic.
- Monitor organic search performance and make data-driven recommendations for improvement.
- Stay updated on Google algorithm changes, SEO trends, and emerging content marketing practices.
- Work with the web/development team to address SEO-related technical and content requirements when needed.
- Create high-quality, engaging, and SEO-friendly content for websites, blogs, landing pages, case studies, whitepapers, newsletters, and other marketing channels.
- Research and write content around relevant industry trends, technology topics, customer challenges, and target keywords.
- Develop content that aligns with the company’s brand voice, marketing strategy, and business objectives.
- Develop technical content that explains software, products, features, technologies, and complex technical concepts in a clear and easy-to-understand manner.
- Repurpose existing content into different formats to maximize its reach and impact.
- Collaborate with subject matter experts, marketing teams, and internal stakeholders to gather information and develop accurate content.
- Proofread and edit content to ensure accuracy, clarity, consistency, grammar, and tone.
Requirements
- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
- 2–4 years of experience in content writing, SEO, content marketing, or a similar role.
- Excellent written and verbal communication skills.
- Strong knowledge of SEO principles and on-page optimization.
- Experience conducting keyword research and using SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms.
- Strong research and analytical skills.
- Ability to write for different audiences, formats, and stages of the buyer journey.
- Excellent proofreading and editing skills with strong attention to detail.
- Ability to understand and communicate technical or complex topics clearly.
- Strong time-management and organizational skills with the ability to manage multiple content projects simultaneously.
- Experience working in a B2B, SaaS, technology, or software company.
- Experience creating technical or technology-focused content.
- Understanding of content marketing and lead-generation strategies.
- Basic understanding of technical SEO.
- Experience with WordPress or other CMS platforms.
- Familiarity with AI-assisted content and research tools while maintaining high standards for originality, accuracy, and quality.
- Experience with link-building or off-page SEO strategies.
- Organic website traffic growth
- Keyword rankings and visibility
- Growth in qualified organic leads
- Content engagement and conversions
- Number and quality of content pieces published
- Improvement in existing content performance
- Growth in organic search impressions and clicks
- Content-driven lead generation
Benefits
- Competitive salary, structured based on Indian working hours.
- Comprehensive training and mentorship programs for skill and knowledge enhancement.
- Opportunities for career advancement and professional development.
- Experience collaborating with a diverse, global team within a remote work setting.
Skills Required
- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field
- 2–4 years of experience in content writing, SEO, content marketing, or a similar role
- Excellent written and verbal communication skills
- Strong knowledge of SEO principles and on-page optimization
- Experience conducting keyword research and using Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar tools
- Strong research and analytical skills
- Ability to write for different audiences, formats, and buyer journey stages
- Excellent proofreading and editing skills with strong attention to detail
- Ability to understand and clearly communicate technical or complex topics
- Strong time-management and organizational skills; ability to manage multiple content projects
- Experience in a B2B, SaaS, technology, or software company
- Experience creating technical or technology-focused content
- Understanding of content marketing and lead-generation strategies
- Basic understanding of technical SEO
- Experience with WordPress or other CMS platforms
- Familiarity with AI-assisted content and research tools
- Experience with link-building or off-page SEO strategies
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The Company
What We Do
Embrace Software Inc. acquires, invests in, and builds niche vertical software businesses serving industry-specific markets. The company applies enterprise technology, capital, and operational expertise to strengthen mission-critical SaaS products, while increasingly embedding artificial intelligence across its portfolio. Its business groups span industrial, education, finance, healthcare, government, and legal technology, supporting acquired companies and their customers across multiple global markets through long-term ownership and shared services.
