Content Creator - Employer Branding Manager

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.

We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, Avon, CNN, and the list goes on.

Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.

When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers. 

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

If you are an inspiring writer, a true storyteller at heart, can’t stop being creative, and if you are up for the challenge of your lifetime, we are looking for you. Come and join our dynamic People & Culture team to create your own playground and take our talent marketing to the next level.

This role is at the intersection of marketing and recruitment and you will be responsible for our employer branding efforts to attract talent to our ever-growing team in 28 countries! We have a big recruiting goal to expand our team worldwide. As an Employer Branding Specialist, you will help us achieve these goals with your support in both strategy and execution.

As a Content Creator - Employer Branding Sr. Specialist at Insider day in and day out:

• Manage all content marketing activities for our talent acquisition strategy, partnering closely with the marketing and recruitment teams
• Design and run unique talent acquisition campaigns, such as landing pages, social media campaigns, etc., to reach A-players
• Run our internal @homeofinsiders & @lifeatinsider employer branding Instagram accounts and produce People and Culture related content for our LinkedIn page
• Find alternative job boards or channels where we can reach potential candidates for different roles ranging from technical to business functions and personalizing these strategies for +26 different countries
• Improve all the content throughout the candidate experience journey, including job descriptions, nurture emails, career pages, etc.
• Monitor talent and culture awards and submit award applications
• Be a part of our campus team to plan and execute university campus activities and related recruitment fairs
• Strongly collaborating with the People Experience team, executing and planning all internal written and visual communication for events and engagement, and creating content for Social Responsibility functions
• Track our ratings on channels like Glassdoor and reply regularly

We want you to join us while we are taking a step into the future if:

• Bachelor’s Degree in related fields
• 5+ years of proven work experience in employer branding, marketing, or content writing
• Full proficiency in written and spoken English
• Experience in social media management is preferred
• Ability to collaborate with internal and external stakeholders such as the Marketing team, agencies, etc.
• Ability to successfully deliver multiple projects simultaneously to agreed budget and timelines in a fast-paced environment
• Strong conceptual thinking and ability to generate and execute creative ideas
• Great passion for writing both in Turkish and English and exceptional storytelling skills and visual creation
• Super energetic positive attitude, a strong sense of humor, and a hearty appetite for growth

While exporting our technology to the world, you will enjoy:

• Finding a chance to work in an international, diverse, and inclusive environment
• Being part of an industry that’s shaping the future of customer experiences
• Accessing and having an opportunity to be a part of different side projects depending on your interests
• Accessing to many hard and soft skill training to help you improve and challenge yourself
• Having a space to share your skills through training sessions and workshops if you wish. Sharing is caring!
• Having free access to exclusive platforms such as LinkedIn Learning, Blinkist, Masterclass, and Spotify
• Finding a chance to become a Shareowner with the "Shareowner System"
• Inclusive Private Health Insurance
• Food ticket to cover all the food expenses monthly
• The infamous team activities are bursting with fun. Check out: https://www.instagram.com/lifeatinsider/ 
• No Dress Code!

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

Please follow Insider on LinkedIn, Instagram, Youtube, and Medium!