Content Writer - B2B Marketing

Posted 9 Days Ago
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Bengaluru, Bengaluru Urban, Karnataka
In-Office
Junior
Software • Manufacturing
The Role
This role involves creating high-quality content for marketing strategies in a B2B SaaS environment, collaborating with various teams to deliver compelling stories and resources, conducting market research, and executing distribution strategies.
Summary Generated by Built In
Content Writer - B2B Marketing

Job Location: Bangalore, India

About Unifize:

At Unifize, we are revolutionizing the way life science and manufacturing companies manage processes and communication to innovate. Our eQMS SaaS platform accelerates product development and process innovation.

In a world where changing regulatory environments, market competition, customer demands, and technological advancements are constants, Unifize provides the solution to overcome both internal and external constraints that hinder progress.

Please review our extensive case studies and testimonials from customers, who talk about how Unifize is differentiated in the following four key areas:

  1. No code process builder
  2. Intuitive, chat-based collaboration
  3. Low-code automation
  4. Artificial Intelligence

You should also check out our medical device landing page as well, including the overview video, to get a sense of what we do.

The Role:

We’re looking for a creative, detail-oriented Content Writer with at least 2 years of experience creating content that supported marketing strategies and campaigns, ideally within a B2B SaaS or regulated industry environment. You’ll craft compelling stories and resources that attract, educate, and convert our target audience—from quality leaders to manufacturing executives.

This role goes beyond writing; you’ll collaborate closely with marketing, sales, design, and product teams to produce content that drives pipeline growth, strengthens brand authority, and reflects our innovative positioning.

Responsibilities: 
  • Content Creation: Create high-quality, multi-format content including website copy, case studies, whitepapers, blog posts, product guides, email campaigns, videos, webinars, landing pages, and thought-leadership articles.
  • Team Coordination: Collaborate with marketing, sales, video production, website design, and other teams to plan, prioritise, and create content that supports marketing and sales efforts.
  • Time Management: Manage timelines and priorities to ensure content is delivered on schedule, meeting both internal and customer requirements..
  • Content Delivery: Ensure that content is delivered on time and according to schedule, meeting customer requirements and aligning with relevant social media platforms.
  • Content Distribution: Develop and execute distribution strategies that expand content visibility across relevant platforms, including organic and paid channels..
  • Market Research: Stay ahead of market trends by researching industry developments, competitor activity, and emerging content formats to identify opportunities for differentiation and innovation.
Qualifications:
  • Have 2+ experience in content marketing and strategy, particularly within the SaaS industry.
  • Exceptional time and project management skills and the ability to coordinate efforts across multiple teams.
  • Strong communication and leadership skills.
  • A track record of consistently delivering high-quality content on schedule.
  • Strong portfolio showcasing engaging, results-driven marketing content
  • Excellent command of English—clear, concise, and persuasive writing.
  • Ability to balance creativity with technical accuracy.
  • Comfortable managing multiple projects and deadlines in a fast-paced environment.
  • Familiarity with SEO best practices and content performance tracking will be an added bonus
What We Offer:
  • Competitive salary 
  • A collaborative and innovative work environment.
  • Opportunities for career growth and professional development.
  • The chance to make a significant impact on a growing company and industry.

Top Skills

SaaS
Seo
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The Company
Palo Alto, California
28 Employees
Year Founded: 2019

What We Do

Unifize is a Quality Management Software that helps life science and manufacturing companies bring compliant products to life faster.

Existing PLM/QMS software solutions are typically built for compliance and not speed. They focus on entirely data capture and control, leaving quality, product/engineering, ops, purchasing, and other teams to collaborate on email, phone calls, meetings, and via tools like Teams and Slack.

But when you separate where teams collaborate from where quality processes & documents are managed, these companies end up:

- Wasting time and making mistakes as things fall between the cracks
- Being unable to get real-time traceability on decisions and actions
- Struggling to drive accountability across teams inside/outside quality

Ultimately, the quality department just becomes a clerical, form-filling non-function that spends its whole time following up with other teams.

By bringing collaboration, processes, and documents into one place, Unifize streamlines how information flows through quality processes and builds engagement in quality across the whole organization.

Furthermore, our no-code platform allows quality teams to build and configure their organization's processes & workflows, or use our template library of pre-validated processes.

Book a demo to find out more

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