Content Writer and SEO Strategist

Reposted Yesterday
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Hiring Remotely in Colombo, LKA
In-Office or Remote
Senior level
Information Technology • Software • Consulting
The Role
Own creation and delivery of short- and long-form B2B content, lead-generation assets, and thought leadership. Drive SEO, GEO, and AEO strategy including keyword research, on-page optimization, internal linking, and content architecture. Publish and optimize via CMS/HubSpot, collaborate with performance marketing, and measure organic performance using SEO platforms to maximize visibility and pipeline impact.
Summary Generated by Built In

We are looking for a proactive and commercially minded Content Writer & SEO Strategist to take ownership of both content creation and organic growth strategy. This role combines hands-on writing across a variety of formats with responsibility for driving SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) initiatives.

You will create content that supports business growth, generates demand, and contributes to pipeline outcomes. Working closely with cross-functional teams, you will develop compelling content assets while ensuring they are strategically positioned for maximum visibility across search engines and AI-powered answer platforms.

You will be joining a high-growth, forward-thinking digital organization that combines content, performance marketing, and emerging search technologies to drive measurable business outcomes. The business is focused on innovation, data-driven decision-making, and creating impactful content experiences that deliver real commercial value.

Ideal ProfileExperience & Role Requirements
  • 5–7 years of experience in content writing and SEO strategy.
  • Proven portfolio showcasing both long-form and short-form B2B content.
  • Experience creating thought leadership content and ghostwriting in executive or founder voices.
  • Strong hands-on SEO expertise across keyword strategy, topic planning, on-page optimization, and content performance.
  • Ability to independently manage both strategic planning and execution.
Essential Systems & Tools
  • Proficiency with Microsoft Office Suite and/or Google Workspace.
  • Experience using SEO platforms such as Ahrefs, Semrush, or Google Search Console.
  • Familiarity with CMS platforms and/or HubSpot for content publishing and optimization.
Preferred Experience
  • Demonstrated experience with GEO and AEO strategies, including content optimization for AI-driven discovery and answer engines.
  • Knowledge of schema markup, structured data, and technical SEO best practices.
  • Experience collaborating with performance marketing or demand generation teams.
  • Familiarity with content analytics and organic performance reporting.
Personal Attributes
  • Exceptional written and verbal communication skills.
  • Strong organizational and project management capabilities.
  • Self-motivated, resourceful, and solutions-oriented approach.
  • High attention to detail and commitment to content quality.
  • Collaborative mindset with the ability to work effectively across teams.
ResponsibilitiesWritten Content (Short & Long-Form)
  • Own the development and delivery of all written content, including website content, LinkedIn articles, and campaign assets.
  • Create high-value lead generation content such as guides, reports, whitepapers, and playbooks.
  • Develop persuasive landing page copy and advertising content in collaboration with performance marketing stakeholders.
  • Produce and ghostwrite executive and founder thought leadership content.
SEO / GEO / AEO Strategy
  • Lead SEO strategy development and implementation, including keyword research, topic planning, on-page optimization, internal linking, and content architecture.
  • Own and continuously refine GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies.
  • Ensure content is effectively positioned and optimized for visibility across search engines, AI-powered answer engines, and emerging discovery platforms.
  • Execute optimization initiatives and work closely with relevant teams to maximize content reach and performance.
How we take care of our team

💰 Get paid in Australian Dollars
🏥 Medical insurance from day one for you + spouse (or parents if unmarried)
🩺 Generous OPD coverage from doctor visits to all your medical needs
🏡 Home office setup allowance to build your ideal workspace
🌐 Internet allowance to keep you connected
💪 Gym & wellness allowance to stay fit and balanced
🎉 Work hard, play hard – regular team events & engagement activities
🧠 Diji Assist – Mental health & counseling support when you need it
📚 We invest in you – reimbursement for industry certifications
🗣️ Open-door culture – your ideas and feedback always matter
🌍 Flexible work – home or office, wherever you do your best work
🏆 Rewards & recognition that actually recognize you
🥳 Great christmas & financial year-end parties to unwind with your loved ones

Skills Required

  • 5-7 years of experience in content writing and SEO strategy
  • Proven portfolio showcasing both long-form and short-form B2B content
  • Experience creating thought leadership content and ghostwriting in executive or founder voices
  • Hands-on SEO expertise: keyword strategy, topic planning, on-page optimization, content performance
  • Ability to independently manage strategic planning and execution
  • Proficiency with Microsoft Office Suite and/or Google Workspace
  • Experience using SEO platforms such as Ahrefs, Semrush, or Google Search Console
  • Familiarity with CMS platforms and/or HubSpot for content publishing and optimization
  • Demonstrated experience with GEO and AEO strategies (Generative Engine Optimization and Answer Engine Optimization)
  • Knowledge of schema markup, structured data, and technical SEO best practices
  • Experience collaborating with performance marketing or demand generation teams
  • Familiarity with content analytics and organic performance reporting
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The Company
302 Employees
Year Founded: 2023

What We Do

Dijital Team is an Australian IT services and consulting company that partners with MSPs and other IT businesses to reduce costs, scale capabilities, and improve operational maturity. It builds dedicated offshore teams in Sri Lanka and provides managed services such as software development, helpdesk support, data analytics, and IT operations. The company acts as an extension of clients’ businesses, supporting growth and profitability.

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