Content Writer, AI Search

As an AI Search Content Writer at Rocket Loans, you drive organic discovery through AI-optimized educational and editorial content that educates, informs, and converts. You understand how to write for both human readers and search engines—structuring content to be cited, trusted, and acted on. Reporting to the Director of Growth Marketing, you'll produce high-quality content across the Learning Center, product detail pages, and lifecycle email while maintaining content freshness and identifying strategic gaps. Your expertise in fintech writing, combined with your understanding of AEO/GEO and SEO fundamentals, will directly impact Rocket Loans' visibility and authority in the personal finance space.

About the role

• Write and edit Learning Center articles, guides, FAQs, and product detail pages optimized for AEO/GEO citability and AI-generated responses

• Develop net-new content that strengthens Rocket Loans' presence in AI search while writing education-based lifecycle and nurture email copy that reflects brand voice

• Maintain content freshness across the site by updating data points, dates, and copy on a regular cadence to ensure accuracy and continued citability

• Flag content gaps and bring strategic ideas for addressing them to the content strategy conversation

• Apply a working knowledge of content structure best practices including key takeaways, anchor-linked headers, sourced claims, author attribution, and FAQ sections

• Collaborate with marketing, product, and engineering teams to ensure content development and implementation are aligned while supporting press release drafting and earned media efforts

• Demonstrate a working knowledge of AEO/GEO and SEO fundamentals including search intent, content structure, and query-driven writing strategies

About you

Minimum Qualifications

• 3–5 years of experience writing and editing digital content

• Bachelor's degree in journalism, English, communications, or a related field

• Experience writing in the personal finance, fintech, or financial services space

• Demonstrable understanding of AEO/GEO and SEO fundamentals: search intent, content structure, and query-driven writing

• Experience working with a content management system and project management tools (e.g., Wrike, Monday, Jira, Confluence)

Preferred Qualifications

• Familiarity with schema concepts or structured content (no technical implementation required)

• Experience drafting press releases or supporting affiliate and media relations

• Experience building or maintaining a content inventory

• Financial certifications or credentials (e.g., CFEd, CFEI, CPA/PFS, CFP)

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About us

Headquartered in Detroit, Rocket Loans was established to create the most simple, rocket fast personal loan process. We assembled a top-notch team of individuals combining new, passionate team members with some of the best veterans from Rocket Mortgage to create the most user-friendly lending platform in the world. We have given it our best to create an experience that is best-of-breed in the personal loan industry and commit even more to continuously improving it. At Rocket Loans, you’ll build a career that helps you achieve your professional goals while helping clients get the loans they need to reach their financial goals. We’re looking for innovators and those unafraid to disrupt the status -quo. With an inclusive culture and opportunities to make a positive impact, we’re here to help you foster your career growth.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time.  Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law.  The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws.  Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at [email protected].

The compensation information below is provided in compliance with all applicable job posting disclosure requirements. The compensation for this position is $88,000.00-$186,000.00. The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is the company’s current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.