Content Strategy Manager

Our Journey

ShopBack was born one night in 2014 when co-founders Henry and Joel were toying around (with entrepreneurial ideas) in Henry's car, sparking the concept of earning Cashback while shopping online. The ShopBack Group has now grown to become the leading shopping, rewards, and payments platform in Asia-Pacific, with 45 million shoppers across 12 markets and more than half a million transactions powered for 20,000 partners daily. Fresh off its debut in the European market, ShopBack is seeking thrill-seekers to join the journey of building The World's Most Rewarding Way to Shop. Get ready for the ride of a lifetime: a blend of startup spirit woven into a solid business foundation.

ShopBack is seeking a Content Strategy Manager to lead a group of UX writing and localisation folks in Product Design. You'll set and enforce standards in content design and operations to grow our UX writing and localisation capabilities, enabling team members to craft simple, intuitive products that are a delight to use. You'll manage team members' growth, get involved in strategic product conversations and collaborate on design solutions - in equal measure.

Your Adventure Ahead

• Leadership
• Set and enforce standards in content strategy & UX writing for ShopBack.
• Develop scalable content and design processes and workflows to improve operational efficiency and efficacy.
• Grow the team's capabilities by guiding team members to develop skills and knowledge in product and design thinking, content craft and judgment, and stakeholder management
• Advance content strategy vision and goals within the organisation and advocate for high-quality content design and best practices across functions, enhancing the organisation’s understanding of good vs great content.
• Guide direction on localisation operational strategy and quality
• Work with leadership to identify and prioritise opportunity and problem areas to drive impactful solutions.




• Design and Strategy
• Partner with product managers, engineers, designers, and stakeholders to understand business objectives, needs, and constraints, while producing creative and thoughtful solutions.
• Apply a user-focused UX writing and content strategy perspective to enhance product design and maintain consistency in style and presentation.
• Synthesise customer data and insights to uncover issues and opportunities in content, messaging and information structure across customer journeys.




• UX Writing Craft and Execution
• Manage multiple concurrent projects, balancing scope and timeline, and present solutions to key stakeholders, and support team members to achieve the same.
• Review UX writers' work and guide them to deliver clear, simple, useful, and engaging content for better user experience. This includes considerations around information structure, meaningful copy, unambiguous terminology, concise language, brand voice and tone, device compatibility, and localisation.
• Exercise judgment to ensure writing and messaging quality across interface content, product education materials, product names, terminology, and other content across ShopBack products.
• Collaborate with or lead UX, research, product, engineering, brand, and commercial teams to ensure unified customer journeys that meet business objectives.
• Seek and integrate feedback from cross-functional stakeholders and teammates to drive alignment and optimise speed and impact.

Essentials to Succeed

• A strong work ethic, an open mind, attention to detail and consistency, and a very sharp eye for typos.
• 8+ years of professional experience writing and designing content for web and mobile products, including at least 2 years managing other writers.
• Can demonstrate success in growing a team of UX writers and operationalising UX writing into design and product development processes, including localisation.
• Native-level spoken and written English competence, and able to articulate nuances in the language, from word choice to sentence structure and rhythm.
• Strong communication and stakeholder management skills.
• Can demonstrate good judgment in prioritisation and able to effectively balance high standards against tight timelines.
• Ability to think logically, and to imagine copy and content as part of a system, on both the front and back ends.
• Extensive case studies of work across multiple platforms – please be sure to include a link to this in your CV.




• Bonus points if you:
• Have experience with writing and designing for global e-commerce products.
• Have worked on complex taxonomy and structured, reusable content.
• Have mad Excel skills.
• Are an expert ShopBack user.
• Love solving puzzles.

ShopBackers' DNA

Grit - We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger - We value hard work, and having relentless drive.

Speed - We move fast and have a bias for action, all to deliver maximum impact.

Impact - We focus on results, always aiming for the best possible outcomes and timelines.

Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team on a journey to global scale.

Competitive compensation based on your performance.

Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit to enable you to thrive personally and professionally.

Flow Day Thursday (1-day a week, optional to work from home or office)