Content Strategy Manager

Your Adventure Ahead

• Leadership
• Set and enforce standards in content strategy & UX writing for ShopBack.
• Develop scalable content and design processes and workflows to improve operational efficiency and efficacy.
• Grow the team's capabilities by guiding team members to develop skills and knowledge in product and design thinking, content craft and judgment, and stakeholder management
• Advance content strategy vision and goals within the organisation and advocate for high-quality content design and best practices across functions, enhancing the organisation’s understanding of good vs great content.
• Guide direction on localisation operational strategy and quality
• Work with leadership to identify and prioritise opportunity and problem areas to drive impactful solutions.


• Design and Strategy
• Partner with product managers, engineers, designers, and stakeholders to understand business objectives, needs, and constraints, while producing creative and thoughtful solutions.
• Apply a user-focused UX writing and content strategy perspective to enhance product design and maintain consistency in style and presentation.
• Synthesise customer data and insights to uncover issues and opportunities in content, messaging and information structure across customer journeys.


• UX Writing Craft and Execution
• Manage multiple concurrent projects, balancing scope and timeline, and present solutions to key stakeholders, and support team members to achieve the same.
• Review UX writers' work and guide them to deliver clear, simple, useful, and engaging content for better user experience. This includes considerations around information structure, meaningful copy, unambiguous terminology, concise language, brand voice and tone, device compatibility, and localisation.
• Exercise judgment to ensure writing and messaging quality across interface content, product education materials, product names, terminology, and other content across ShopBack products.
• Collaborate with or lead UX, research, product, engineering, brand, and commercial teams to ensure unified customer journeys that meet business objectives.
• Seek and integrate feedback from cross-functional stakeholders and teammates to drive alignment and optimise speed and impact.

Essentials to Succeed

• A strong work ethic, an open mind, attention to detail and consistency, and a very sharp eye for typos.
• 8+ years of professional experience writing and designing content for web and mobile products, including at least 2 years managing other writers.
• Can demonstrate success in growing a team of UX writers and operationalising UX writing into design and product development processes, including localisation.
• Native-level spoken and written English competence, and able to articulate nuances in the language, from word choice to sentence structure and rhythm.
• Strong communication and stakeholder management skills.
• Can demonstrate good judgment in prioritisation and able to effectively balance high standards against tight timelines.
• Ability to think logically, and to imagine copy and content as part of a system, on both the front and back ends.
• Demonstrated use of Generative AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
• Extensive case studies of work across multiple platforms – please be sure to include a link to this in your CV.


• Bonus points if you:
• Have experience with writing and designing for global e-commerce products.
• Have worked on complex taxonomy and structured, reusable content.
• Have mad Excel skills.
• Are an expert ShopBack user.
• Love solving puzzles.