Content Strategy Director

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
We're seeking a talented Content Strategy Director to join our dynamic integrated marketing team. In this role, you will develop comprehensive content strategies that guide audiences seamlessly through the customer journey-from awareness to conversion-while aligning with priority personas, product innovations, and key campaign objectives. You will also have the opportunity to build and lead a team of content strategists that scale these content best practices across various programs.
As the bridge between high-level campaign plans and content execution, you and your team will transform strategic inputs such as audience insights, product messaging, and business goals into impactful, actionable strategies and detailed recommendations for content types and distribution channels. Your work will ensure that the right content reaches the right audience through the most effective channels, driving engagement and measurable results.
You will be at the forefront of content and market trends by closely monitoring industry developments, competitor strategies, audience consumption patterns, and emerging channel features, using these insights to strengthen ServiceNow's content strategies and solidify its position as a leader in AI-powered business transformation.
This role requires close cross-functional collaboration, ensuring strong partnerships with Global Brand Marketing on content creation as well as channel owners and other key stakeholders to effectively connect insights and strategy to execution and measurement.
We're seeking a visionary marketer who redefines the boundaries of B2B content strategy, relentlessly pursues innovative ideas, and fosters a culture of creativity and bold thinking within their team.
Key Responsibilities

• Build High-Performing Team:

• Foster a collaborative and high-performance culture by providing clear direction, empowering team members, and ensuring ongoing development and support. Lead the recruitment and selection of exceptional talent for any open roles on team, ensuring the right mix of skills and experience to drive success.

• Develop and implement best practices, ensuring consistency, efficiency, and high standards across the team.

• Develop Comprehensive Content Strategies:

• Utilize performance, sales and market data to craft strategic end-to-end narratives that address unique customer pain points while consistently reinforcing our value proposition

• Craft and execute end-to-end data-driven, measurable content strategies that align with campaign goals, business objectives, and global/regional priorities, ensuring a connected user experience across the customer journey.

• Drive innovation in content planning:

• Proactively identify and incorporate emerging content trends, channel features, and new formats to keep strategies innovative, competitive, and aligned with industry advancements.

• Create detailed content recommendations:

• Provide guidance on content types (e.g., videos, blogs, social media, podcasts, interactive tools) based on consumption data and recommended distribution channels to effectively engage target audiences and achieve campaign KPIs.

• Collaborate cross-functionally:

• Partner with campaign managers, creative directors and digital leads to ensure consistent and connected content implementation and measurement across all campaign touchpoints.

• Collaborate closely with Product & Solutions Marketing to ensure messaging aligns with audience priorities and highlights key product differentiation.

• Partner with Sales to gather insights on what prospects perceive as gaps in the content journey, leveraging this feedback to refine and enhance content planning.

• Champion Elite Content:

• Partner with creative leads to ensure executed content is on strategy, with differentiated, engaging messaging & CTAs that will resonate with customer needs at each stage of the funnel.

• Monitor and Optimize Campaign Performance:

• Actively review content performance data and engagement metrics to provide actionable insights and refine strategies for continuous iteration and improvement.

• Support Operational Excellence:

• Collaborate with project management to ensure efficient workflows, resource allocation, timeline management, and adherence to budgets for all content-related initiatives.

• Contribute to and maintain content playbooks containing best practices and learnings to ensure consistent optimizations across campaigns.

Qualifications

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 15+ years of experience in integrated marketing, content strategy and/or creation, channel strategy, campaign management, or related roles within a B2B SaaS or technology environment.

• Proven success in designing and executing multi-channel, persona-driven content strategies that span awareness to demand and generate measurable business results.

• Exceptional leadership skills, with experience in building high performing teams, as well as managing and influencing cross-functional stakeholders.

• Strong ability to prioritize and execute in a fast-paced environment.

• Expertise in data-driven decision-making, with the ability to analyze performance and make optimization recommendations.

• Curiosity for AI & Innovation: We're looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of $162,800 - $284,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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