Humana is evolving how creative and content work connects strategy, storytelling, channels, and measurable impact — and we’re looking for a strategic content leader to help shape that future. As Director, Content Strategy, you’ll lead the development of audience-centered content approaches that support Humana’s brand and business priorities through engaging, story-driven experiences.
In a typical day, you may guide content strategy for integrated marketing initiatives, partner with creative and business leaders, review performance insights, align teams on messaging priorities, and identify impactful ways to connect with audiences in their daily lives through print, audio, and digital media platforms. You’ll help ensure content is clear, consistent, compliant, and useful for members, patients, caregivers, and communities.
The Director, Content Strategy leads the team responsible for defining Humana’s content agenda. This role translates business goals, audience needs, brand standards, and performance insights into content strategies that improve member understanding and engagement through a variety of channels. The Director partners with key stakeholders to guide content planning, governance, optimization, and measurement. This work helps Humana deliver clearer, more connected experiences by taking a top-down approach to audience engagement, meeting our customers where they are, and reaching them in meaningful ways through episodic print, audio, digital, and social media platforms.
Key Role Functions
Lead the content strategy team in translating business objectives, audience insights, and performance data into content frameworks, messaging, and editorial direction
Partner with stakeholders across the organization to deliver content that is useful, compliant, consistent, and measurable
Lead a team focused on developing impactful episodic print, audio, digital, and social media content that supports audience engagement and business priorities
Establish content governance, standards, and planning routines that improve quality, efficiency, and alignment across teams
Develop and coach content strategy talent, building capabilities that help Humana communicate with clarity and empathy.
Use your skills to make an impact
Required Qualifications
Bachelor’s degree in Marketing, Communications, English, Journalism, Business, or a related field, or equivalent professional experience
8+ years of experience in content strategy, content marketing, editorial strategy, digital strategy, brand strategy, or related marketing communications roles
3+ years of experience leading teams, managing direct reports, or directing cross-functional content programs
Experience developing episodic content for lifestyle publications, digital experiences, social media, or integrated campaigns
Demonstrated experience developing content strategies, messaging frameworks, editorial plans, or governance standards for multi-channel marketing programs
Experience using audience insights, performance data, or testing results to inform content decisions and improve outcomes
Preferred Qualifications
Experience leading content strategy within a healthcare company, insurance company, or regulated industry
Experience with content management, workflow, approval, analytics, or personalization platforms such as AEM, Workfront, Aprimo, Adobe Experience Platform, Adobe Journey Optimizer, Sprinklr, or similar tools
Experience presenting strategies, recommendations, and performance insights to senior leaders and cross-functional stakeholders
Location & Work Arrangement
Preferred locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; Fort Lauderdale, FL
Periodic in-office work may be required to support collaboration, key meetings, and leadership engagement. Remote options will be considered based on role needs and candidate experience
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 09-16-2026About us
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Skills Required
- Bachelor's degree in Marketing, Communications, English, Journalism, Business, or a related field, or equivalent professional experience
- 8+ years of experience in content strategy, content marketing, editorial strategy, digital strategy, brand strategy, or related marketing communications roles
- 3+ years of experience leading teams, managing direct reports, or directing cross-functional content programs
- Experience developing episodic content for lifestyle publications, digital experiences, social media, or integrated campaigns
- Experience developing content strategies, messaging frameworks, editorial plans, or governance standards for multi-channel marketing programs
- Experience using audience insights, performance data, or testing results to inform content decisions and improve outcomes
- Experience leading content strategy within a healthcare company, insurance company, or regulated industry
- Experience with content management, workflow, approval, analytics, or personalization platforms such as AEM, Workfront, Aprimo, Adobe Experience Platform, Adobe Journey Optimizer, Sprinklr, or similar tools
- Experience presenting strategies, recommendations, and performance insights to senior leaders and cross-functional stakeholders
Humana Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Humana and has not been reviewed or approved by Humana.
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Healthcare Strength — Medical, dental, vision, supplemental health, and long-term care insurance are offered alongside on-site/virtual wellness resources and weekly paid well-being time, indicating a whole-person focus.
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Leave & Time Off Breadth — Paid PTO and holidays, volunteer time, and formal leave options such as parental and caregiver time provide broad time-away support. Adoption assistance and lactation rooms extend coverage for key life events.
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Retirement Support — A 401(k) with company match anchors long-term savings. Employer-matched emergency savings programs complement retirement planning.
Humana Insights
What We Do
At Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that’s why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first.
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