Content Strategy and Growth Lead

Fanvue is the fastest-growing creator monetisation platform in the creator economy. We are the leading AI-powered creator-first platform, designed to empower creators worldwide to directly monetise their audience. We’re on a mission to redefine the creator economy by empowering creators to connect, share, and earn more efficiently.

🎯 The Role
We’re hiring a Content Strategy and Growth Lead to own Fanvue’s organic content engine and distribution strategy across borrowed channels, partners, communities, etc. with a focus on AI creators and the wider creator economy. Today, we’re leaving millions of impressions and thousands of potential creator sign-ups on the table because no one fully owns this surface.

This role exists to change that. You’ll build a repeatable content engine that drives top-of-funnel creator growth, positions Fanvue at the centre of AI creator culture, and turns content into a consistent acquisition channel. This is a growth role, accountable for reach, sign-ups, and impact.

🚀 What You’ll Do

• Own Fanvue’s organic content and distribution strategy across borrowed channels - including creator, partner, and community accounts on TikTok, Instagram, X, and YouTube

• Build and operate a repeatable content system that consistently produces high-performing content

• Ideate, script, and brief content independently, from concept through execution

• Identify and capitalise on trends in real time, creating reactive content that drives reach and creator sign-ups

• Develop creative frameworks that enable fast, high-quality output

• Analyse content performance deeply and refine formats, hooks, and narratives

• Shape and own the narrative around AI creators and the creator economy on social

• Partner with educators, gurus, and creators to scale their content and drive traffic to Fanvue

• Create cultural moments that generate multiple high-impact pieces of content, including campaigns reaching 1M+ impressions

• Set trends and build influence, rather than simply following what’s already working

👀 Who You Are

• A proven content and growth operator with case studies showing viral reach and business outcomes

• Deeply embedded in creator culture and the internet economy

• Expert-level understanding of social algorithms across major platforms

• Comfortable ideating, scripting, and briefing without support

• Focused on conversion and growth, not vanity metrics

• Confident managing freelancers and creative partners with clear direction and feedback

• Highly experimental, fast-moving, and comfortable with accountability

✨ You’ll Thrive Here If

• You love testing ideas and building repeatable growth engines

• You want ownership of a high-impact acquisition channel

• You enjoy shaping narratives and influencing culture

• You care about outcomes like sign-ups and revenue, not just engagement

⚠️ You’ll Struggle Here If

• You prefer polished brand campaigns over fast, reactive content

• You rely on heavy process or approval layers

• You optimise for likes and views without caring about conversion

🌍 Why Join Fanvue?

• Own one of Fanvue’s most important growth levers

• Help define how AI creators discover and talk about Fanvue

• High autonomy, visibility, and accountability

• Competitive salary and benefits package

• A culture that values innovation, ownership, transparency, and speed

• Unlimited holiday

• Remote working

• Flexible hours, according to when you perform best

• Budget for growth and wellbeing

⭐ Fanvue is for Everyone
We know that diverse teams build better products. Even if you do not meet every single requirement, we encourage you to apply. Many great people grow into parts of a role, and we value potential just as much as experience.