Content Strategist

Posted 4 Days Ago
Be an Early Applicant
Santa Monica, CA, USA
In-Office
65K-80K Annually
Mid level
Music • News + Entertainment
The Role
Operate as the content operations lead for artists: plan pre-production, build and maintain content calendars, manage posting cadence across platforms, track performance, maintain documentation, and coordinate with directors, producers, and artists to keep social accounts active and consistent.
Summary Generated by Built In
Content Strategist

Big Loud Rock Full-Time | Los Angeles, CA | In-Office

Reports to: Senior Director, Creative Strategy + SVP, Audience Engagement

As the Content Strategist for the Audience Engagement Team at Big Loud Rock, you will be the operational backbone of an artist's social media presence. It's a high-output, detail-driven position responsible for keeping the content engine running on schedule, calendars loaded, pre-production organized, fan engagement consistent, and nothing falling through the cracks.

You'll work alongside directors, editors, producers, and artists within a clearly defined lane. You keep the creative content machine fed, on time, and aligned with what's actually working on social media in 2026 & beyond.

What you’ll do:

Pre-Production & Planning

  • Participate in internal pre-content shoot calls alongside directors, producers, and leadership

  • Lead artist-facing strategy calls to help educate artists on social media best practices while respecting their creative preferences

  • Build and maintain content calendars ahead of each shoot cycle (minimum two-week runway at all times)

  • Ensure all pre-production assets (reference sheets, location/prop confirmations, shot list context) are loaded and accessible before shoot day

Post-Production & Calendar Management

  • Maintain posting cadence and scheduling across all active platforms for assigned artists

  • Track content performance and flag what's working so the team can call audibles on upcoming posts

  • Keep leadership informed on calendar status, content gaps, and scheduling conflicts proactively

Fan Pages & Artist-Adjacent Accounts

  • Manage and post daily across a portfolio of fan pages, burner accounts, and artist-adjacent social profiles (Instagram and TikTok)

  • Maintain content continuity and voice consistency across all managed accounts

  • Collaborate with support staff to ensure no account goes dark; own the accountability for posting cadence

Communication & Process

  • Serve as a communication bridge between artists and the content team

  • Maintain clean documentation in shared systems so any team member can pick up context at any time

What you have: 

  • 3+ years managing social media content at volume (music, entertainment, or adjacent industry preferred)

  • Obsessively organized: you live in calendars, spreadsheets, and project management tools

  • Comfortable managing 5–10+ social accounts simultaneously without letting any go stale

  • Familiar with paid social fundamentals (conversion campaigns, pre-save campaigns, basic ad setup)

  • Strong communicator with good vibes

  • Comfortable operating in a structured, accountability-driven environment with an emphasis on outside-of-the-box creative thinking

  • Based in Los Angeles and available to work in-office consistently—this is not a remote role

Bonus Points

  • Experience working with signed artists or within a label/management infrastructure

  • Familiarity with Notion, Airtable, or similar operational tools

  • Expert understanding of short-form content mechanics (hooks, visual events, retention patterns)

  • Background in music or genuine enthusiasm for artist development

  • You've built up a social media following of your own (50k+ followers)

Skills Required

  • 3+ years managing social media content at volume (music, entertainment, or adjacent industry preferred)
  • Obsessively organized; experience with calendars, spreadsheets, and project management tools
  • Comfortable managing 5-10+ social accounts simultaneously without letting any go stale
  • Familiar with paid social fundamentals (conversion campaigns, pre-save campaigns, basic ad setup)
  • Strong communicator and able to serve as a bridge between artists and content teams
  • Comfortable operating in a structured, accountability-driven environment with creative thinking
  • Based in Los Angeles and available to work in-office consistently (not a remote role)
  • Experience working with signed artists or within a label/management infrastructure
  • Familiarity with Notion, Airtable, or similar operational tools
  • Expert understanding of short-form content mechanics (hooks, visual events, retention patterns)
  • Background in music or genuine enthusiasm for artist development
  • Built up a social media following of your own (50k+ followers)
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The Company
77 Employees
Year Founded: 2013

What We Do

Big Loud is an American independent multi-sector entertainment conglomerate based in Nashville, Tennessee. The company operates as an integrated music entity focused on country and related genres, providing a comprehensive suite of services that includes a record label, music publishing, and artist management. Big Loud supports artists throughout their entire career, from initial songwriting and production through to final distribution and promotion.

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