Content Strategist

We're on a mission to empower builders.

• Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 18,000+ companies, including Anthropic, Cursor, PayPal, Coinbase, X, and over 20% of the last YC batch.

• Small team, huge impact: We’re only 35 people today, backed by $22 million in funding, each new hire shapes the company’s trajectory.

• Culture of slope over y-intercept: We value learning velocity, grit, and unapologetically unique personalities.

We grew in value faster than headcount and we’re looking to align the two quickly.

• Supporting product adoption by improving awareness of technical features built by publishing content about them that generates high impression counts

• Making creative content that people actually want to consume through innovative positioning and strategies

• Increasing organic traffic to key landing and documentation pages

• Publishing pieces of technical and product stories supported by research, interviews, and data

• Improving content planning, review systems, and collaboration processes

• Creating a content calendar tracking for cadence

• Finding ways to position Mintlify as a trusted authority in developer experience and documentation quality

• Shaping messaging that drives awareness among engineers, technical writers, and product teams

• Prior experience writing content people actually read. Popular writing pieces with more than 1K+ visitors in the first 48 hours distributed via X, LinkedIn, Substack. Existing popular socials and audience

• Terminally online, able to keep your finger on the pulse and understand what trending

• Can-do attitude. Mindset of "I haven't figured it out yet", not "This won't work for us". Willing to fail often & fast

• Experience driving organic traffic

• History of owning a content program or contributing to one at an early stage company

• Experience translating product features into clear narratives

• Technical Skills: Ability to understand Mintlify's product deeply, familiarity with developer tools and AI themes, understanding of documentation systems, proficiency with distribution channels, proficiency with SEO fundamentals, and comfort using analytical tools

• Behavioral competencies: Direct communication, ability to prioritize based on impact, willingness to interview users and internal teams, and comfort operating with autonomy.

• Bonus points: Familiarity with competitive landscapes in developer tooling or technical background in SAAS, devtools, technical writing.

Competitive compensation and equity | Free Ubers

20 days paid time off every year | Health, dental, vision

401k or RRSP | Free lunch and dinners

$420/mo. wellness stipend | Annual team offsite