Content Strategist

Be Part of Our Next Chapter 

For over almost 60 years, our solutions have enabled impactful connections between some of the world’s leading brands and their customers. And while we’ve already done a lot of work we’re proud of, we’re just getting started!

We’re a global technology company focused on creating dynamic, smart, personalized and engaging customer experiences powered by our range of digital hardware, our proprietary content management system and our industry leading signage solutions. (For example: If you’ve ordered in-store or in the drive-thru at McDonald’s somewhere in the world in the last few years, chances are you’ve interacted with our digital solutions.) We work in over 50 global markets and have 9 offices around the world, with a global headquarters proudly located in our founding home of Sydney, Australia.

Coates Group has the values of a family-owned business and the innovative spirit of a start-up, both which fuel our purpose – Creating Connections. Empowering Partnerships. Always Evolving.  Through hard work, dedication and creativity, we’ve become industry leaders who have won awards and set records while remaining focused on continual growth and evolution. We are a 2x Australia Good Design Award winner and successfully completed the largest hardware deployment in Quick Service Restaurant history.

We are curious, charismatic, authentic and we value and leverage the diversity of our crew. We are imaginers, kindness enthusiasts, experts, creators, thinkers, challengers, collaborators and over-achievers. And together, as a Crew, we are revolutionizing the way the world’s leading brands leverage technology to drive the best customer experiences.

We are seeking a strategic and detail-oriented Content Strategist to manage promotional content execution and scheduling for our digital signage programs. In this role, you will play a vital part in ensuring timely and high-quality content delivery by coordinating execution plans, optimizing promotional schedules, and managing key content-related processes. Your work will directly impact the effectiveness of our client campaigns, ensuring that the right content is displayed at the right time in the right place.

Key Responsibilities:

• Develop and maintain Execution Plans for digital signage programs, ensuring proper activation and deactivation of promotions.
• Review and refine client promotional schedules, creating detailed internal documentation and identifying any missing information.
• Ensure accurate execution of promotional content by displaying relevant promotions on designated screens at optimal times, tailored to regional needs.
• Oversee CRM activities, including task tracking and date assignments.
• Manage Digital Asset Management (DAM) file uploads, ensuring proper organization and accessibility.
• Consolidate and analyze quarterly program data for submission to third-party analytics partners.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 4+ years of experience in content strategy, campaign management, or digital marketing.
• Strong knowledge of digital marketing principles and promotional strategies.
• Proficiency in content management systems (CMS) and project management tools.
• Strong organizational skills with the ability to juggle multiple projects and deadlines.
• Analytical mindset with experience in data reporting and consolidation.
• Excellent communication skills, both written and verbal, for collaboration with internal teams and external partners.
• Ability to adapt to fast-paced and evolving environments.

Success Metrics:

• On-time project delivery, ensuring promotional content is scheduled and executed as planned.
• Quality and accuracy of content execution, minimizing errors or revisions.
• Positive client feedback on the effectiveness of promotional scheduling.
• Strong cross-functional collaboration with teams to ensure seamless execution.

Key Skills & Competencies:

• Strategic & Analytical Thinking
• Problem-Solving & Attention to Detail
• Effective Communication & Collaboration
• Time Management & Adaptability

About Coates

We are industry leaders who have won awards and set records. We are a 2x Australia Good Design Award winner and we successfully completed the largest hardware deployment in Quick Service Restaurant history.

We are industry leaders who have won awards and set records. We are a 2x Australia Good Design Award winner and we successfully completed the largest hardware deployment in Quick Service Restaurant history.

We are led by a forward-thinking CEO who has demonstrated a true passion for people and making Coates a place where people genuinely enjoy working. Our growth plans enable a focus on providing rapid career advancement opportunities for our talent.

Together, we are creators, allowing us to make our purpose a reality – to create immersive brand experiences for everyone.

Join a Crew that Cares

Be part of a global team of talented, ambitious, creative people that value integrity, individuality and inclusivity. (Ask us about our Equality + Empowerment Initiatives).

The benefits include an annual market competitive bonus program and our “Thrive Program” which includes a suite of flexible work options because we’re strong believers that you should never miss an important life or work moment. Thrive also provides dedicated time to prioritize our health and wellbeing (think virtual Yoga or meditation sessions), a Global Wellness paid day off to recharge as well as a “Give Back Day” to allow our Crew an opportunity to make an impact in the community.

Be inspired To Be More

We skip the red tape and aim to always stay nimble. We’re proud of where we’ve been and are energized by where we’re going. We encourage ideas and perspectives because we know the more we have, the better we are. We work hard but have fun along the way. We push the boundaries but keep it real and authentic. We believe in the values that got us here are the ones that will continue to lead us forward. We are excited by what we’ve accomplished, but know the best is yet to come.

Coates Group is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, religion, disability, age, political affiliation or belief, disabled veteran, veteran of the Vietnam Era, or citizenship status (except in those special circumstances permitted or mandated by law).