Content Strategist

About Us

At Topsort, we're reshaping the e-commerce landscape with our cutting-edge growth media infrastructure and tools. We believe in making advertising intuitive, intelligent, and genuinely cool without any of the creepy ads or cookie obsession (well, maybe just the chocolate ones). In a rapidly changing industry, we're on a mission to democratize monetization access for all and ensure that advertising doesn't leave any brand or seller feeling confused or overwhelmed.

Our team is about straightforward communication, embracing feedback without taking it personally, and fostering a super collaborative environment. We thrive on working together, lifting each other, and getting things done with a sense of urgency. We're the kind of team that loves making bold choices, sharing extraordinary opinions, and maintaining a 100 mph pace. No endless meetings here – If it can be done today, we’ll make it happen—yesterday.

Key Responsibilities
Ready to own your content game? Here’s how you’ll shine as our Content Strategist:

• Set the Strategy: Develop and own our posting strategy across our markets, targeting a minimum 15% engagement rate on content within six months.
• Content Calendar Boss: Keep our weekly LinkedIn posts, blogs, and customer articles on track and aligned with Topsort’s marketing goals.
• Lights, Camera, Action!: Create and post at least two short-form videos weekly on LinkedIn, tracking metrics and optimizing content based on performance.
• Data-Driven Wizardry: Dive into analytics to refine strategies and ensure our content delivers results.
• Collaborator Guru: Work closely with sales and product teams to craft killer sales enablement materials and regionalized documentation.
• Industry Connector: Build relationships with regional influencers and media outlets to amplify our voice.
• Event Powerhouse: Develop promotional content for North America-specific events, webinars, and campaigns.

What You Bring
We’re looking for a superstar who’s ready to make an impact:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field (with excellent grades).
• 3+ years in content strategy, ideally in SaaS or tech.
• Proven success creating high-engagement content campaigns in North American markets 
• Strong understanding of SEO and content optimization.
• Experience with CMS, analytics tools, and social media platforms.
• Deep understanding of US cultural nuances and consumer behavior.
• B2B content creation experience
• Excited to be on camera—bonus points if you already create content!
• Be energized by the thought of talking to large audiences and making an impact with Topsort!
• Topsort’s Startup Mindset: Lights, camera, action—let’s get the job done, all while doing it without cookies! (or maybe just a few chocolate chip ones…)

What is it like to work at Topsort?

• Direct and Speedy: We give candid feedback, push each other to set higher goals and produce more impact by always thinking “how do we do this faster and better”
• Embrace a Sports Team Mentality: We are all helpful and collaborative internally. You are ultimately surrounded by just different people that are all here to help you get the job done and shine as a team.
• Silicon Valley to the World: We were born in the pandemic by Stanford and Harvard alum co founders who offer remote-working options with coworking memberships and (at least) once a year in person offsite gathering. You’ll be welcomed by coworkers in 11 countries that all bring a unique perspective to the company from day 1.
• Valued for Your Individuality: From personalized birthday gifts to work anniversaries, and management training program or in-person gatherings or career talks and mentorships, part-time DJs and tik-tok vloggers are also commercial leaders and technical staff at Topsort. We don’t take management with a cookie cutter approach - but rather we cherish your quarkes and think it makes us stronger.
• Constant Improvement: The best way to grow is by doing. The Topsort team is made of action-driven, intelligent, and curious individuals who are constantly seeking improvements and reinventions that lead to a better output and are never content with the status quo.
• Employee Stock Option Plan: Because we believe every person who is joining an early stage fast growing startup should be incentivized as the company grows.

Topsort is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.