The Content Strategist will be responsible for developing and executing a strategic approach to creating and maximizing the use of impactful, high-quality content across various channels and audiences. The content strategist is an exceptional communicator and has a knack for breaking down complex topics into compelling, digestible narratives. This role will also work closely with partners across corporate communications, marketing, medical education, and other key functions, and play a critical role in ensuring alignment across teams and elevating corporate awareness and affinity through the use of multimedia content, including social media and digital.
What You’ll Work On
• Develop and execute a comprehensive content strategy that aligns with business objectives and resonates with our target audiences, including physicians, hospital executives and patients.
• Partner with subject matter experts to build and manage an array of engaging content across social and digital and other platforms, including email campaigns, thought leadership articles, patient testimonial videos, case studies, white papers and more, tailored to the specific needs and opportunities.
• Utilize your strong industry knowledge to identify content opportunities, gather insights, and ensure accurate and compelling storytelling that resonates with the healthcare space.
• Manage the entire content lifecycle, from ideation and creation to approvals and distribution across various channels.
• Continuously analyze and optimize content performance metrics, leveraging data driven insights to refine and evolve the content strategy for maximum impact.
• Stay immersed in industry trends and best practices to ensure content remains relevant and valuable to our target audience.
• Proactively participate in content development and research to help enable the development of a roadmap for content marketing.
• Build and lead a team responsible for a steady flow of content for engagement and overall thought leadership.
• Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.
• Understand relevant security, privacy and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company.
• Ensure other members of the department follow the QMS, regulations, standards, and procedures.
• Perform other work-related duties as assigned
What You Contribute
• Bachelor’s degree with 6+ years in Marketing, Communications, PR or related work experience, or equivalent combination of education and experience in the medical device field.
• Medical device, pharmaceutical, biotech, or other regulated industry experience desired
• Strong oral, written, and interpersonal communication skills
• High degree of accuracy and attention to detail
• Proficiency with MS Word, Excel, and PowerPoint
• Excellent organizational skills with ability to prioritize assignments while handling various projects simultaneously
Working Conditions
General office environment. Willingness and ability to work onsite. Some travel (up to 10%, including weekends) may be required. Must be able to move between buildings and floors. Must be able to remain stationary and use a computer or other standard office equipment, such as a printer or copy machine, for an extensive period of time each day. Must be able to read, prepare emails, and produce documents and spreadsheets. Must be able to move within the office and access file cabinets or supplies as needed. Must be able to communicate and exchange accurate information with employees at all levels on a daily basis.
Annual Base Salary Range: $130,000 - $160,000
We offer a competitive compensation package plus a benefits and equity program, when applicable. Individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.
What We Do
Penumbra, Inc., headquartered in Alameda, California, is a global healthcare company focused on innovative therapies. Penumbra designs, develops, manufactures and markets novel products and has a broad portfolio that addresses challenging medical conditions in markets with significant unmet need. Penumbra sells its products to hospitals and healthcare providers primarily through its direct sales organization in the United States, most of Europe, Canada and Australia, and through distributors in select international markets. The Penumbra logo is a trademark of Penumbra, Inc.
Members of the Penumbra team agree that this is where their work has meaning -- we are transforming the treatment of some of the world's most devastating conditions. Penumbra is where everyone's ideas matter, and where learning and growth are constant.
