A leading SG-based insurance client is seeking an experienced Content Strategist with a strong content management, strategy, and copywriting background, particularly within the insurance industry. You will be responsible for leading projects that enhance our brand presence, engage target audiences, and drive business objectives.
RESPONSIBILITIES
- Oversee the planning, execution, and delivery of content projects from inception to completion.
- Coordinate cross-functional teams, including writers, designers, and marketing professionals, to ensure timely delivery of project milestones.
- Create comprehensive content strategies that align with customer journeys and business objectives.
- Conduct market research and analysis to identify content needs and opportunities.
- Write and edit engaging and persuasive copy for various platforms, including websites, marketing materials, and social media.
- Ensure all content adheres to brand guidelines and regulatory requirements.
- Review all content assets for quality and consistency before submission to clients.
- Collaborate with internal stakeholders to gather requirements and feedback, ensuring all content meets their needs and expectations.
- Track and analyze content performance metrics to assess effectiveness and inform future strategies.
REQUIREMENTS
- Previous experience in project management, content strategy, and copywriting, preferably within the insurance sector.
- Proven proven track record of managing projects effectively and producing high-quality content.
- Strong leadership and team collaboration skills.
- Exceptional written and verbal communication skills.
What We Do
Hire Digital helps enterprises and high-growth startups build and enhance their digital capabilities with a world-class network of digital marketers, developers, and designers. We have enabled companies like Philips, 3M, Roche, AXA, Unilever, and many more to reduce overheads and boost efficiency.
Our rigorous screening process enables us to curate top talents in as little as 48 hours with a first match success rate of 96%, helping our clients to accelerate time to market and achieve their business goals. Handpick talents and build your on-demand teams to gain control of your key priorities, plan seasonal resources, and launch pilots to success.
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