The Role
Owns end-to-end content strategy for multiple B2B SaaS products, including buyer-journey frameworks, editorial roadmaps, content architecture, SEO and programmatic initiatives, distribution, measurement, governance, and performance optimization. Partners cross-functionally with Product, Marketing, Sales, RevOps, UX, and Design while guiding writers and agencies to deliver content supporting pipeline, adoption, retention, and expansion.
Summary Generated by Built In
- Own and drive the end-to-end content strategy for multiple B2B SaaS products, aligned with GTM, product positioning, and revenue objectives
Define content frameworks across the buyer journey (awareness → evaluation → conversion → adoption → expansion)
Translate product capabilities, technical concepts, and market insights into clear positioning narratives, not just content pieces
Build and maintain a content operating system:
- Editorial roadmap
- Content taxonomy
- Distribution strategy
- Measurement framework
- Partner closely with Product, Product Marketing, Sales, RevOps, UX, and Design to ensure content supports pipeline, adoption, and retention
- Design and oversee SEO-led and programmatic content strategies, including topic clustering, internal linking, and long-term search visibility.
- Leverage analytics and qualitative insights to audit content performance, identify gaps, and continuously refine strategy.
- Establish and evolve content governance, including standards, workflows, documentation, and quality benchmarks
- Guide and review execution by writers, agencies, or internal teams, ensuring strategy is consistently translated into output
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline
- 4–6 years of experience in content strategy or product/content marketing, with a strong preference for B2B SaaS or tech-led products
- Proven experience designing and scaling content strategies, not just writing content
- Strong understanding of SaaS business models, GTM motions, and buyer personas
- Hands-on experience with:
- SEO & content architecture
- Analytics tools (GA4, Search Console, CRM insights)
- Content performance and attribution
- SEO & content architecture
- Ability to work cross-functionally and influence stakeholders without direct authority
- Strong strategic thinking, prioritisation, and communication skills
Skills Required
- Bachelor's degree in Marketing, Communications, Journalism, or a related discipline
- 4-6 years of experience in content strategy or product/content marketing
- Strong preference for experience with B2B SaaS or technology-led products
- Experience designing and scaling content strategies, not just writing content
- Strong understanding of SaaS business models, go-to-market motions, and buyer personas
- Hands-on experience with SEO and content architecture
- Hands-on experience with analytics tools, including GA4, Search Console, and CRM insights
- Experience with content performance and attribution
- Ability to work cross-functionally and influence stakeholders without direct authority
- Strong strategic thinking, prioritization, and communication skills
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The Company
What We Do
InFynd is a cloud-based B2B data and prospecting platform that helps sales, marketing, and recruiting teams identify and engage potential customers. It provides contact information, company profiles, buyer-intent data, social media handles, and verified business email addresses and phone numbers. The platform supports target identification, company research, lead generation, and more effective sales conversion through accurate, GDPR-compliant business intelligence.
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