The Role
Own content lifecycle from insight to distribution: create core assets (webinars, ebooks, whitepapers), atomize into short-form social and blog pieces, manage vendors and writers, and measure reach and engagement to optimize multi-channel B2B content campaigns.
Summary Generated by Built In
About Charta
In an industry where the focus should rightly be on delivering quality care to patients, healthcare providers remain burdened by the complexities of non-clinical operations. Charta is changing that.
We're building the operating system for modern healthcare organizations. Our AI streamlines critical workflows across revenue cycle, clinical operations, and administrative functions, helping providers and payers operate more efficiently and deliver better patient care. We're on a mission to make every healthcare dollar accountable and every chart accurate.
Since our founding, Charta has experienced strong momentum, partnering with forward-thinking healthcare organizations to transform how they manage operations at scale. Our Seed and Series A were both led by Bain Capital Ventures, who believe in our vision to modernize healthcare infrastructure and unlock capacity for providers to focus on what matters most—their patients.
Role overview
We are looking for a strategic and execution-minded Content Strategist to own the full lifecycle of our content ecosystem, from insight to asset to reach.
We have great ideas and are seeing strong signals from the market on what resonates with our buyers. Your mission is to turn them into content that performs, then multiply that content across every channel our buyers pay attention to.
You'll shape core assets like blogs, webinars, and ebooks, then slice and dice each one into an ecosystem of highly discoverable, bite-sized derivative content: social clips, graphics, blog posts, and more. To scale your output, you'll write core and derivative pieces yourself, collaborate with an internal writer for support, and manage external creative vendors (including video editors and graphic designers) to get our message in front of the right buyers, wherever they consume media.
Why you'll love this role
You'll never have to stare at a blank page wondering what to write, or wonder if it's the right thing to say. You’ll work directly with the people who understand our buyers and market best, translate their insight into content that lands, then build a modern media machine around it, with the creative freedom, writer support, and vendor budget to make it happen.
Key responsibilities
- Partner directly with Product Marketing to extract key product insights, positioning, and messaging, and translate that into compelling narrative content.
- Write and shape core content pieces (webinars, ebooks, whitepapers, etc.) that turn PMM insight into high-value assets our buyers actually want to consume.
- Build comprehensive atomization strategies to turn one core asset into dozens of discoverable touchpoints across channels.
- Write highly engaging derivative content based on our core assets, with support from contractor writers to help scale your output.
- Partner with external video vendors to slice webinars and interviews into high-performing social clips, reformatted for channels like LinkedIn, YouTube, and Meta.
- Own the distribution blueprint. Determine how, when, and where core and derivative pieces are published to maximize organic reach and discoverability.
- Translate core content insights into ready-to-share social copy for leadership and internal teams to amplify on their personal networks.
- Act as the primary point of contact for external creative agencies, video editors, and design vendors, ensuring high-quality, on-brand production of all assets.
- Monitor and report on the reach, engagement, and discoverability of distributed content to continuously optimize what formats and channels work best.
Must have
- 3 to 5 years of experience in content marketing, content strategy, or B2B content production. Experience in B2B SaaS or tech is a major plus.
- Experience partnering with product marketing, product, or subject matter experts to translate technical or complex detail into buyer-facing narrative and messaging.
- Proven track record of taking one piece of content and successfully mapping out a multi-channel campaign from it. Be ready to show examples.
- Strong writing skills across formats, from long-form core assets to short-form social copy, with a clear sense of how to tailor tone for different channels.
- A strong eye for what makes a great short-form video clip, an engaging social text post, and a high-traffic blog post.
- Deep familiarity with modern B2B distribution channels, primarily LinkedIn, but also YouTube, newsletters, and SEO-driven blogs.
Nice to have
- Experience managing external creative resources like video editors and designers, and directing internal copywriters to meet deadlines without sacrificing quality.
Skills Required
- 3 to 5 years of experience in content marketing, content strategy, or B2B content production
- Experience partnering with product marketing, product, or subject matter experts to translate technical or complex detail into buyer-facing narrative
- Proven track record of mapping one piece of content into a multi-channel campaign and showing examples
- Strong writing skills across formats, from long-form core assets to short-form social copy
- A strong eye for what makes great short-form video clips, engaging social text posts, and high-traffic blog posts
- Deep familiarity with modern B2B distribution channels (primarily LinkedIn, also YouTube, newsletters, SEO-driven blogs)
- Experience in B2B SaaS or tech
- Experience managing external creative resources (video editors, designers) and directing internal copywriters
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The Company
What We Do
Our innovative AI chart review company leverages cutting-edge technology to revolutionize healthcare by seamlessly integrating advanced AI with physician and industry expertise. We specialize in accurately identifying hidden revenue opportunities, conducting thorough automated audits to ensure regulatory compliance, and delivering valuable clinical insights that improve patient care and outcomes. Our team of medical doctors, certified coders, and compliance experts bring their specialized knowledge and experience to enhance the accuracy and effectiveness of our AI-driven approach. By significantly reducing labor costs, our solution empowers your organization to reallocate resources towards more meaningful projects and initiatives that have long needed attention. This enhances operational efficiency and fosters a culture of continuous improvement and quality care.
