Content Strategist / Showrunner

Posted 5 Days Ago
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Atlanta, GA, USA
In-Office
50K-80K Annually
Entry level
Marketing Tech
The Role
Own editorial strategy and publishing across LinkedIn and YouTube for a founder-led A/B testing media brand. Extract insights from the Founder, write and ghostwrite posts, develop video scripts and recurring content formats, direct creative team output, and use performance data to improve content and pipeline results.
Summary Generated by Built In
Details
Location: Hybrid: Midtown Atlanta (In-Office) + Remote
Experience: 0-5 years
Working Schedule: 8 hours per day
Vacation: 20 days + public holidays
Salary: 50,000 - 80,000 USD
Healthcare: Yes
We’re building a founder-led media brand to establish Spiralyze as the definitive authority in A/B testing and experimentation. This role is the engine that makes it happen.
You’ll be the person who turns our proprietary data and the Founder’s expertise into a steady stream of high-impact content across LinkedIn and YouTube. You’ll own the editorial strategy, develop recurring content formats, write or ghostwrite posts, create video storyboards, and manage the creative team that produces everything.
You’re a producer: part strategist, part writer, part editor-in-chief. You’ll work directly with the Founder to extract insights and shape them into content that makes people stop scrolling.
We have the most interesting dataset in our industry, a founder who can deliver on camera, and a production team ready to execute. We need the person who connects it all with a clear narrative and a relentless publishing cadence.

Core Responsibilities
Editorial Strategy & Content Planning. You’ll build and own the editorial calendar across LinkedIn and YouTube. You’ll develop recurring series and formats (e.g., myth-busting posts, website teardowns, data-driven trend pieces) that compound over time. You’ll decide what gets published, when, and in what format, and you’ll make sure every piece reinforces our positioning as the data-backed authority in A/B testing.
Founder Content Extraction. You’ll run biweekly 60–90 minute sessions with the Founder to capture insights, opinions, and stories from client work. Your job is to turn that raw material into a week’s worth of LinkedIn posts, video scripts, and content briefs. The Founder’s total time commitment should be under 10 hours per week. You’re the multiplier that makes that possible.

Writing & Ghostwriting.
You’ll write or direct the writing of 4–5 LinkedIn posts per week in the Founder’s voice, plus scripts for 1–2 YouTube videos. You know how to write hooks that stop the scroll, structure posts for engagement, and turn complex data into clear, compelling narratives. You’ll also develop a distinct written voice that feels authentic to the Founder and consistent across every platform.
Creative Team Management. You’ll direct an in-house videographer, graphic designer, and overseas editors. You set the creative brief, review output, and ensure everything meets a premium quality bar. You’re not doing the production yourself; you’re the person who makes sure the production team has clear direction and the final product is sharp.
Performance & Iteration. You’ll track what’s working and what’s not across every format and platform. You’ll use engagement data, follower growth, and pipeline attribution to double down on winning formats and kill underperformers. You’ll share performance reports and recommendations with leadership regularly.

Skills, Knowledge and Traits
Exceptional writer. You think in hooks that stop people mid-scroll. You can take a complex A/B testing insight and make it accessible, surprising, and shareable.
Strategic thinker. You think not just of individual video ideas, but in terms of reusable content formats that we can apply multiple times to our content.
Data-comfortable. You don’t need to be a data scientist, but you should be comfortable working with math (rates, averages, etc.). Our content is built on proprietary data, so you need to understand it well enough to tell stories with it.
Smart and high agency. You learn fast, take ownership, and don’t wait to be told what to do. When something isn’t working, you diagnose it and fix it. You’re the kind of person who brings solutions, not questions.

What You'll Get
  • Growth path. We invest heavily in developing our people and promote almost exclusively from within. Success in this role leads to building and leading an entire content and brand team.
  • In-demand skills. You’ll work alongside one of the most experienced experimentation teams in the world and learn how data, psychology, and creative intersect.
  • Time to recharge. 20 days of paid vacation plus holidays.

If you’re excited about building a media brand around data, working directly with a founder, and turning proprietary insights into content that an entire industry pays attention to, we’d love to hear from you.

About
Spiralyze is the largest A/B testing company in the United States. We run experiments on our clients’ websites to figure out what actually gets customers to buy. We use proprietary data, scraped from hundreds of thousands of tests across the web, to predict what will win for each client before a test even launches.Our clients include well-known brands like CrowdStrike, Netflix, the NFL, Podium, Unbounce, Okta, Harvard, Workday, and hundreds more.  (See what they have to say on spiralyze.com/testimonials/)We’re a fast-growing company in a fast-growing industry. Spiralyze has grown ~30% per year for the past 13 years. We’ve been on the Inc. 5000 list of fastest-growing U.S. companies for 6 of the last 7 years. We promote almost entirely from within:75% of our leadership team started in entry-level roles85% of senior employees outside Atlanta are remote If you’re smart, ambitious, and coachable, this is the one you’ve been looking for.

Skills Required

  • 0-5 years of experience
  • Exceptional writing and ghostwriting ability
  • Ability to develop editorial strategies, recurring content formats, and publishing calendars
  • Ability to translate complex A/B testing data into clear, compelling narratives
  • Strategic thinking and high ownership
  • Comfort working with rates, averages, and other basic mathematical concepts
  • Ability to manage and direct creative teams
Am I A Good Fit?
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The Company
HQ: Atlanta, Georgia
113 Employees
Year Founded: 2011

What We Do

30% conversion lift on your website in 90 days through predictive CRO. - Prediction engine scrapes 34,000 websites to find winning A/B tests from other companies. - Full-service team does the design, dev, everything to run those proven winners for you. - Performance pricing. No fee unless you get the lift. Clients include CrowdStrike, BambooHR, Angi, Tenable, Paycor, Gusto, Workday, Taboola, Deel.

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