Content Strategist, Chatgpt.com

We’re the team behind ChatGPT.com, where millions of people discover, explore, and use AI every day. Our mission is to make ChatGPT as useful and approachable as possible—whether someone is trying it for the first time or returning daily. We work at the intersection of product, growth, and brand, shaping how the world understands and engages with ChatGPT.

We’re looking for a Content Strategist to define and execute the content strategy for ChatGPT.com. This role is critical in creating high-impact content that drives awareness, top-of-funnel traffic, and product adoption. You’ll shape how our brand sounds to the world, set the voice and tone guidelines, and roll up your sleeves to write, edit, and publish content that resonates with a global audience of both businesses and consumers. Equal parts strategist and maker, you’ll partner with design, product, and marketing teams to ensure every page and piece of content helps people discover the power of ChatGPT.

• Own the content strategy for ChatGPT.com, aligning it to growth, acquisition, and product goals.

• Create, write, and edit high-quality content—from landing pages to guides to campaigns—that drives traffic and adoption.

• Define and evolve ChatGPT’s voice and tone across owned web surfaces, ensuring consistency and clarity.

• Partner with SEO, growth, and product marketing teams to identify opportunities and measure impact.

• Build and maintain a scalable content framework and editorial calendar.

• Develop messaging hierarchies that explain ChatGPT to different audiences (from curious newcomers to advanced users).

• Use data, research, and experimentation to refine content for maximum reach, clarity, and conversion.

• Collaborate with design and engineering to bring content to life in elegant, user-centered ways.
  

• You have 6–10+ years of experience in content strategy, copywriting, or growth marketing at a high-growth company or prominent brand.

• You have experience with strategy and writing for both business and consumer audiences.

• You’ve led content for major web properties, balancing storytelling with measurable business impact.

• You can zoom out to set strategy and frameworks, and zoom in to perfect a headline, subhead, or call-to-action.

• You have strong SEO and growth instincts—you understand how content drives traffic and how to optimize for visibility and conversion.

• You’re equally comfortable setting editorial voice and guidelines as you are writing hands-on copy.

• You thrive in fast-moving environments, balancing big-picture thinking with speed and execution.

• You know how to interpret data, run content experiments, and iterate quickly.

• You care about clarity, accessibility, and making technology feel approachable to broad audiences.

• Bonus: have experience with international content strategy, scaling global web experiences, or working on AI products.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form. No response will be provided to inquiries unrelated to job posting compliance.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.

OpenAI Global Applicant Privacy Policy

At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.